Description
market modeling
competitive modeling
digital marketing
kpi reporting
content creation
customer research
The Sr. Marketing Manager will collaborate closely with sales, operations, product management, and technical services teams to ensure customer-focused, data-driven decision-making. The role requires both strategic vision and hands-on execution, with accountability for market intelligence, customer engagement, and campaign effectiveness.
- Strengthen Titan America’s brand presence through participation in industry conferences, trade shows, and advocacy bodies.
- Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging.
- Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives.
- Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential.
- Build competitive models to inform pricing, positioning, and go-to-market strategies.
- Lead digital marketing efforts—including CRM, website management, email, paid media, and social channels—to align with segment needs.
- Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction.
- Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits.
- Conduct in-depth research on segment ecosystems—including competitors, influencers, regulatory developments, and industry trends—to identify risks and opportunities.
- Drive adoption and visibility of Titan America’s sustainable solutions, particularly lower-carbon and innovative construction materials.
- Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches.
- Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures, with emphasis on commercial and infrastructure customer segments.
- Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers.
- Build and nurture relationships with key stakeholders, including contractors, architects, engineers, developers, and public sector decision-makers.
Requirements
crm
digital marketing
analytics
6–8 years
bachelor's
communication
Titan America is seeking a strategic and results-driven Marketing Manager – Commercial & Infrastructure Solutions to lead marketing initiatives across its full product portfolio and geographic footprint. This highly visible role is central to defining and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable business growth.
- Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging.
- 6–8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals.
- Demonstrated increase in market share across commercial and infrastructure segments.
- Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets.
- Strong cross-functional collaboration with sales, operations, and technical services.
- Proficiency in CRM systems, digital marketing platforms, and analytics tools.
- Proven ability to influence stakeholders, lead change, and collaborate across departments.
- Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes.
- Bachelor’s degree in Marketing, Business, Engineering, or Materials Science (MBA preferred).
- Willingness to travel up to 50% for customer, industry, and internal engagements.
Benefits
At Titan America, you will join a global leader with more than a century of success, innovation, and sustainability. This role provides the opportunity to shape the future of commercial and infrastructure markets, while working with high-performing teams across the United States and internationally.
Our culture is built on safety, integrity, accountability, and sustainability. We invest in our people, providing opportunities for professional growth, development, and long-term career success.
- Annual performance-based bonus
- Enhanced customer loyalty and preference for Titan America’s product portfolio.
- Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more)
- Market-leading base salary
Training + Development
Information not given or found
