Measure, track, and optimize campaign performance by establishing KPIs, conducting analysis, and reporting on progress towards achieving peak performance and a high return on marketing investment.
Analyze campaign performance and optimize for better results.
Develop launch materials, including presentations, brochures, and online content and/or leverage content produced by North American marketing & comms teams to adapt and implement in territories.
Prepare and present updates during regional sales meetings, working closely with sales leadership.
Manage and work with an Event planning company to Plan, coordinate, and execute regional events, including trade shows, conferences, and customer events.
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
Track and report on budget utilization and financial performance of sales enablement activities.
Work collaboratively across various functions including Creative Services (internal and external agencies), Product Management, MarTech, Sales, Data & Analytics, Finance and more.
Adapt global sales enablement materials to fit regional markets, ensuring cultural relevance and compliance with local regulations.
Collaborate with Business Unit Marketing teams to leverage global campaigns and adapt them for regional relevance.
Oversee the overall regional sales enablement budget and manage expenses to ensure cost-effectiveness.
Work with translation services and local teams to produce high-quality localized content.
Become knowledgeable in Lutron’s broader product portfolio and go-to-market approach to maximize your understanding and impact.
Regularly cross-share with corporate team to understand where goals overlap and where learnings and work can be shared, collaborating on projects as appropriate
Sync and align regional marketing & sales enablement initiatives with Business Unit Marketing teams to ensure consistency and coherence.
Ensure the sales enablement plan supports overall business objectives and drives growth in the region.
Ensure all agency work aligns with brand guidelines and strategic objectives.
Localization of Materials:
Plan and execute regional launch activities for new products and solutions.
Provide inputs on regional website content updates and work with the global web team to ensure information is current and relevant.
Share and apply external best practices to help improve processes and develop individual and team skills and knowledge.
Design and execute email campaigns to nurture leads and engage customers.
Manage event logistics, vendor relationships, and on-site execution to ensure seamless experiences.
Ensure the sales teams are equipped with appropriate and compelling sales demos.
Collaborate with external agencies to develop and execute marketing, PR & sales enablement campaigns.
Manage budgets, timelines, and deliverables for agency projects.
Segment email lists based on behaviors like past email engagement and website interactions.
Budget for the maintenance of sales demos to ensure they meet the needs of different businesses.
Develop strategies to generate leads through events and manage the lead capture process.
Work with the Communications team in PA / NYC to create, curate, and manage all published content (images, video, written) across social media platforms.
Develop post-event reports to measure success and identify areas for improvement.
Work with the global web team to implement new features and improvements.
Develop and implement a comprehensive regional sales enablement plan that aligns with these strategies.
Monitor website analytics to identify opportunities for optimization.
Gather feedback from sales teams to continuously improve demo effectiveness.
Coordinate with product management, sales, and other teams to ensure successful launches.
Requirements
digital marketing
crm
mba
analytics
project management
10+ years
Strong understanding of digital marketing (paid, earned, owned media), sales enablement, and channel marketing.
Internal Lutron Communication
Background in technology or software industry preferred.
10-12 years of B2B marketing experience in mid-to-large (preferably international) organizations.
Proficiency in CRM and marketing automation platforms.
MBA preferred.
Data-driven mindset with experience in campaign analytics and performance tracking.
Experience managing external agencies and internal creative teams.
Excellent project management, communication, and stakeholder engagement skills.
Bachelor’s degree in Marketing, Business, Communications, or related field; with an aggregate of 60% or above
Proven success in cross-functional collaboration across product, sales, web, CRM, and service teams.
Understand sales plans, launch plans, event plans, and sales programs.
Benefits
Social Media Plan:
Training + Development
Information not given or found
Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Late 1950s
Founded
The company was established in the late 1950s by physicist Joel Spira.
$1B Revenue
Annual Revenue
The company generates over $1 billion in annual revenue, reflecting strong market presence.
15,000 Patents
Patented Devices
Over 15,000 patented devices have been developed and deployed worldwide.
Pioneered the first solid-state dimmer and reshaped how people control light.
Privately held and headquartered in Coopersburg, PA, the company has grown from a small lab to a global leader in lighting control systems.
Serve iconic residential and commercial projects—from cozy homes to large complexes like the New York Times Building and Lincoln Financial Field.
Offer integrated lighting, motorized shading, and control solutions, deployed across homes, offices, hotels, hospitals, and schools.
Notable innovations include the first mass-market electronic dimmer, fluorescent ballast controls, and combined light-and-shade systems.
Systems often include wireless and wired platforms tailored for specific environments—like HomeWorks QS for residences and Quantum for large buildings.
Culture + Values
Welcoming culture built on respect, fairness, and collaboration.
Empowered to give their best and achieve success.
Engaging everyone’s ideas and viewpoints is fundamental to our shared accomplishments.
Drive for excellence and innovation.
Committed to collaboration and drawing on diverse strengths.
Tight-knit community with lifelong friendships and shared interests.
Environment + Sustainability
10 billion kWh
Annual Electricity Savings
Products save nearly 10 billion kWh of electricity per year through energy-efficient designs.
60%/20%
Energy Use Reduction
Energy-saving products reduce lighting energy use by up to 60% and HVAC by 20%, significantly lowering energy consumption.
105%
Net Positive Energy
On-site renewable systems designed to supply 105% of net annual energy use, achieving net-positive energy status.
LEED Gold
Sustainability Certification
Costa Rica facility achieved LEED Gold certification in 2022, with a focus on zero-waste-to-landfill practices.
Many shade fabrics are UL Greenguard Gold certified to reduce VOCs.