Sales Enablement Leader - India

Description

• Measure, track, and optimize campaign performance by establishing KPIs, conducting analysis, and reporting on progress towards achieving peak performance and a high return on marketing investment.
• Analyze campaign performance and optimize for better results.
• Develop launch materials, including presentations, brochures, and online content and/or leverage content produced by North American marketing & comms teams to adapt and implement in territories.
• Prepare and present updates during regional sales meetings, working closely with sales leadership.
• Manage and work with an Event planning company to Plan, coordinate, and execute regional events, including trade shows, conferences, and customer events.
• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Track and report on budget utilization and financial performance of sales enablement activities.
• Work collaboratively across various functions including Creative Services (internal and external agencies), Product Management, MarTech, Sales, Data & Analytics, Finance and more.
• Adapt global sales enablement materials to fit regional markets, ensuring cultural relevance and compliance with local regulations.
• Collaborate with Business Unit Marketing teams to leverage global campaigns and adapt them for regional relevance.
• Oversee the overall regional sales enablement budget and manage expenses to ensure cost-effectiveness.
• Work with translation services and local teams to produce high-quality localized content.
• Become knowledgeable in Lutron’s broader product portfolio and go-to-market approach to maximize your understanding and impact.
• Regularly cross-share with corporate team to understand where goals overlap and where learnings and work can be shared, collaborating on projects as appropriate
• Sync and align regional marketing & sales enablement initiatives with Business Unit Marketing teams to ensure consistency and coherence.
• Ensure the sales enablement plan supports overall business objectives and drives growth in the region.
• Ensure all agency work aligns with brand guidelines and strategic objectives.
• Localization of Materials:
• Plan and execute regional launch activities for new products and solutions.
• Provide inputs on regional website content updates and work with the global web team to ensure information is current and relevant.
• Share and apply external best practices to help improve processes and develop individual and team skills and knowledge.
• Design and execute email campaigns to nurture leads and engage customers.
• Manage event logistics, vendor relationships, and on-site execution to ensure seamless experiences.
• Ensure the sales teams are equipped with appropriate and compelling sales demos.
• Collaborate with external agencies to develop and execute marketing, PR & sales enablement campaigns.
• Manage budgets, timelines, and deliverables for agency projects.
• Segment email lists based on behaviors like past email engagement and website interactions.
• Budget for the maintenance of sales demos to ensure they meet the needs of different businesses.
• Develop strategies to generate leads through events and manage the lead capture process.
• Work with the Communications team in PA / NYC to create, curate, and manage all published content (images, video, written) across social media platforms.
• Develop post-event reports to measure success and identify areas for improvement.
• Work with the global web team to implement new features and improvements.
• Develop and implement a comprehensive regional sales enablement plan that aligns with these strategies.
• Monitor website analytics to identify opportunities for optimization.
• Gather feedback from sales teams to continuously improve demo effectiveness.
• Coordinate with product management, sales, and other teams to ensure successful launches.

Requirements

• Strong understanding of digital marketing (paid, earned, owned media), sales enablement, and channel marketing.
• Internal Lutron Communication
• Background in technology or software industry preferred.
• 10-12 years of B2B marketing experience in mid-to-large (preferably international) organizations.
• Proficiency in CRM and marketing automation platforms.
• MBA preferred.
• Data-driven mindset with experience in campaign analytics and performance tracking.
• Experience managing external agencies and internal creative teams.
• Excellent project management, communication, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field; with an aggregate of 60% or above
• Proven success in cross-functional collaboration across product, sales, web, CRM, and service teams.
• Understand sales plans, launch plans, event plans, and sales programs.

Benefits

• Social Media Plan:

Training + Development

Interview process

Visa Sponsorship

Security clearance