Public Relations Principal at Via in New York, NY | USD125,000-160,000 | Kablio

Role

Description

executive comms

media relations

kpi reporting

pr strategy

campaign design

reputation mgmt

Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements.
Collaboration: Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life.
Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis.
Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers; Have responsibility for building the category and shaping Via’s presence among national press and key influencers.
Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations.
Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments.
Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation.

Requirements

media relations

storytelling

executive presence

8+ years

agile

creative

Proven track record of managing high-profile media relations.
Exceptional writing, storytelling, and presentation skills.
Collaborative and influential leader with executive presence.
Sophisticated understanding of the evolving media landscape - and experience gaining positive traction.
Minimum of 8+ years of experience in public relations, corporate communications, or journalism.
Agile and resilient in fast-paced, high-pressure environments.
Creative thinker who can develop out-of-the box solutions and storylines.
Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate.
Strong communicator who is able to adapt their level of detail depending on the audience.

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Salary Range: $125,000 - $160,000 per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)

Role

Description

executive comms

media relations

kpi reporting

pr strategy

campaign design

reputation mgmt

Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements.
Collaboration: Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life.
Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis.
Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers; Have responsibility for building the category and shaping Via’s presence among national press and key influencers.
Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations.
Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments.
Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation.

Requirements

media relations

storytelling

executive presence

8+ years

agile

creative

Proven track record of managing high-profile media relations.
Exceptional writing, storytelling, and presentation skills.
Collaborative and influential leader with executive presence.
Sophisticated understanding of the evolving media landscape - and experience gaining positive traction.
Minimum of 8+ years of experience in public relations, corporate communications, or journalism.
Agile and resilient in fast-paced, high-pressure environments.
Creative thinker who can develop out-of-the box solutions and storylines.
Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate.
Strong communicator who is able to adapt their level of detail depending on the audience.

Benefits

We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Salary Range: $125,000 - $160,000 per year

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)