Senior Manager, Solutions Marketing

Description

• Competitive Intelligence: Conduct ongoing competitive analysis to understand offerings and GTM strategies. Develop internal positioning and differentiators to inform sales training and external messaging.
• Create high-impact content including pitch decks, ebooks, blogs, webinars, customer stories, presentations, and short-form materials that drive awareness and sales conversation.
• Customer Advocacy: Partner with Sales and Customer Success to identify, nurture, and develop customer references, testimonials, and speaking opportunities to build market credibility.
• Leverage insights and research to refine audience targeting, messaging, and content relevance.
• Track performance and optimize programs to ensure marketing efforts translate into measurable awareness, engagement, and pipeline impact.
• Campaign and field collaboration: Work with demand generation and field marketing colleagues to shape segment-specific campaign themes, audience targeting, events and program content. Support localization where needed.
• Sales Enablement Ownership: Deploy, maintain, and refresh essential sales enablement assets (e.g., core pitch deck, battlecards, FAQs) to ensure the sales force has the latest, most accurate information.
• Support go-to-market initiatives by working cross-functionally with Demand Generation, Sales, and other teams to align on campaigns, launches, and events.
• Develop segment-specific messaging, positioning, and content that clearly articulates Bloom Energy’s value to customers, both at an industry level as well as priority solutions.
• Partner with customers to understand their needs and translate insights into impactful messaging, content, and enablement materials.
• Cross-functional alignment: Act as the connective tissue between marketing, sales, product, and policy teams—ensuring Bloom’s GTM approach reflects the realities of our customers and their operating environments.

Requirements

• Strategic thinker with the ability to translate market insight into actionable marketing plans.
• Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment.
• Excellent communication skills, with the ability to craft compelling written and presentation content that resonates with technical and business audiences
• 10+ years of B2B marketing experience, with at least 5 years focused on the Tech industry (software, cloud, clean tech/energy, data centers, hardware)
• Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging
• Experience in energy, technology, data center, or AI industries is highly preferred.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance