Digital Product Specialist

Company logo
Builders Firstsource
Largest U.S. supplier of structural building products, components and services to residential construction pros.
Drive adoption and sales of BFS digital tools like myBLDR.com to builders and contractors.
7 days ago ago
Intermediate (4-7 years), Junior (1-3 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Woodland, CA
Office Full-Time
Company Size
29,000 Employees
Service Specialisms
Building Materials
Construction Services
Design
Engineering
Project Management
Supply Chain Management
Logistics
Manufacturing
Sector Specialisms
Residential
Commercial
Industrial
Infrastructure
Energy
Heavy Civil
Marine
Transport
Role
What you would be doing
system config
tool adoption
training
customer support
sales enable
product demo
  • Analyzing business requirements for system configuration and software enhancements.
  • Executing sales plays against identified leads to increase opportunities for project business (homebuilders, general and trade contractors, developers, interior designers, architectural firms, etc.), with weekly CRM documentation expected/communicated to sales leadership. Understanding and educating the local BFS Markets on digital tools, workflows, and processes.
  • Serving as a key resource before and during area conversions to tailor the approach (messaging, training, calibration, customer focus to local needs) and partner with local BFS leadership to maximize internal adoption.
  • Conducting seminars, educational sessions and training for both internal employees and external customers.
  • Serving as a pivotal resource for assisting our customers with configuration, testing, training, and issue resolution in collaboration with customer success.
  • Ensuring the success of digital sales and adoption strategies within your area, beginning with myBLDR.com adoption.
  • Driving commercialization of the BFS digital tools to support growth in collaboration with the market’s sales team and in line with assigned quarterly sales quotas set in the annual operating plan.
  • Providing training of the portal for both existing and new customers and providing the initial point of contact for troubleshooting.
  • Staying current on industry trends and challenges; you will be expected to become recognized as a Subject Matter Expert in building materials and digital tools and use this knowledge to add value to Paradigm/ BFS customers.
  • Providing in-field insights to the Paradigm product team through the SVP of Digital Adoption, Area Digital Captain, and BFS Customer Segment Leads for roadmap consideration and prioritization. This will include collaboration with Paradigm product team customers, estimators, and BFS OSRs and ISRs.
  • Providing communication around progress of adoption and new initiatives, beginning with internal implementation process.
  • Maximizing customer satisfaction of digital tools and ensuring that the system is configured to meet their needs. This will include ongoing support and maintenance of a customer’s configuration to ensure our system evolves as their business needs evolve.
  • Partnering with BFS’ field sales leadership and Outside Sales Representatives that represent localized markets to execute a unified approach to commercialize the BFS Way, following customer segment priorities. This will include market research, monitoring sales goals, product demonstrations, business development & and promotional plans and events.
  • Focusing on area adoption and usage metrics.
  • Supporting our customers at local sites where they perform business (e.g., lumber yards, construction sites, design centers) and remaining in contact to ensure they are getting the most out of our tools.
What you bring
crm
construction
microsoft office
5+ years
problem solving
travel
  • High level of self-motivation
  • Subject to both typical office environment and outside locations with temperature and weather variations.
  • Advanced knowledge of the digital product
  • 2+ years’ experience working in a CRM to keep up to date sales activities. File & account setup will be a critical part of the role to keep the customers organized.
  • Strong knowledge of construction industry
  • You will be traveling regionally/locally to your customers daily, travel would flex but range up to 80%.
  • Flexible, able to adjust and change direction as the business and technology environments evolve and change. Working knowledge of business-to-business selling
  • Proven experience developing strong relationships with builders, architects, developers, interior designers and/or wholesalers.
  • Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.
  • Excellent presentation, negotiating, and influencing skills
  • Able to quickly learn other software and workflow tools that are required to maintain business processes.
  • Proficiency in Microsoft Office Suite. Demonstrated expertise in using Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.
  • Excellent verbal and written communication skills
  • 5+ years of proven sales experience in the architecture, estimating, building products or construction industry.
  • Ability to think strategically with proven problem-solving skills.
Benefits
Information not given or found
Training + Development
Information not given or found
Company
Overview
1998 Founded
Year of Establishment
The company was established in 1998, marking the beginning of its journey from a regional lumber supplier to a national leader in building materials.
2005 Public
Year of Going Public
The company went public in 2005, a significant milestone in its growth journey, especially after surviving the Great Recession.
~590 Locations
Nationwide Presence
The company operates approximately 590 locations across over 40 states, combining local insights with national reach.
$16 Billion Revenue
Annual Revenue
The company generates around $16 billion in annual revenue, driven by both materials and value-added products.
  • Survived the Great Recession, then expanded rapidly through acquisitions like ProBuild (2015) and merger with BMC (2021).
  • Projects range from single-family homes to light commercial builds, including off-site prefabricated trusses, panels, and millwork.
  • Invests in digital tools (e.g., MyBLDR.com via acquisition of Paradigm) and factory-built components to streamline homebuilding.
  • Maintains its own fleet of trucks and in-house installation services, offering one-stop solutions that most competitors lack.
  • Stands out for integrating over 60 acquisitions while keeping local teams, and executing major share buybacks alongside growth.
Culture + Values
  • Dedicated to meeting customer needs and providing high-quality products and services.
  • Operates with honesty, fairness, and transparency in all actions.
  • Committed to excellence and continuous improvement in all business areas.
  • Holds all members to high standards of performance and ethical conduct.
  • Collaborates to leverage strengths and achieve common goals.
Environment + Sustainability
2050 Net Zero
Carbon Neutrality Target
Aims to achieve net zero carbon emissions by a specific year, showing long-term commitment to climate action.
  • Commitment to reducing carbon footprint across operations and supply chain.
  • Focus on energy efficiency in manufacturing and distribution processes.
  • Sustainable product sourcing and eco-friendly materials usage.
  • Investing in renewable energy initiatives for company facilities.
Inclusion & Diversity
  • Goal to increase gender diversity within leadership roles.
  • Focused on creating an inclusive work environment where all employees feel respected and valued.
  • Developing programs aimed at increasing women in construction-related roles.
  • Tracking and reporting on gender and diversity metrics within the workforce.
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