Digital Analytics and Tagging Specialist

You’ll make sure our digital journeys are measured correctly, but more importantly, you'll use that data to unpack the 'why', delivering impactful insights and shaping how we build and improve our products.

You’ll work closely with Product Managers, Designers, Engineers, CRO specialists, and E-commerce teams in a consultative approach to make sure every feature, campaign, and journey is tagged, tracked, and understood.

• Share findings with Product Managers and senior stakeholders, translating complex data into simple actions.
• Pull together insights from multiple sources — GA4, Tableau, heatmaps, session recordings — to build cohesive performance stories.
• Collaborate with engineers to implement and validate tagging across our website and app using Google Tag Manager (GTM) and Google Analytics (GA4).
• Your work will go beyond dashboarding; you'll use visualisation tools (Tableau, Looker) to deliver insights and recommendations in a clear, relevant, and action-oriented manner.
• Review and troubleshoot tracking issues, ensuring events and data layers capture what matters most.
• Manage and guide complex analytical projects, such as customer journey analysis, segmentation, or root cause analysis, to explain what’s working, what’s not, and why.
• Adopt a consultative approach with CRO, Digital Product, and E-commerce teams to define tracking requirements, measure test results, and provide deep-dive root cause analysis on performance.
• Keep an eye on privacy, consent frameworks, and tagging best practice to maintain data integrity.

We welcome applicants from all backgrounds and experiences. If you enjoy blending analytical rigour with creative storytelling and want to make energy simpler and smarter for everyone, we’d love to hear from you.

We’re looking for a Digital Analytics & Tagging Specialist who’s as comfortable defining and implementing a data layer as they are exploring data to resolve complex business problems and explain insights to product teams.

• Skilled at 'storytelling' with data, collaborating with and presenting to technical and non-technical teams.
• Advanced SQL and strong experience with BigQuery and Databricks.
• Experience with Git (or similar) for collaborative development is desirable.
• Strong experience with data visualisation tools, preferably Tableau or Looker.
• Location – London (E.ON Next, 47-53 Charterhouse Street, Farringdon, London, EC1M 6PB) with travel to our other sites when required.
• Advanced proficiency in Google Tag Manager and Google Analytics (GA4), with a strong understanding of event-based tracking, data layers, and tagging structures for web and app.
• Proficiency in Python for data analysis is a strong plus.
• Experience with advanced analytics techniques, such as segmentation, and familiarity with A/B testing tools and CRO analysis.

This is a hybrid role, where you’ll work in our London office around once a week.

• Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities, and access to 20 flexible benefits with tax/NI savings.
• Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024. We’re open to discussing how flexibility can work for you.
• Award-Winning Workplace - We’re proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16–34-year-olds.
• Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process.
• Invested in Your Growth - From inclusive talent networks to top-tier development programmes, we’ll support your growth every step of the way.
• Support at Every Stage of Life - We’re Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone.