Vice President, Marketing

Description

• Develop and lead AMPP’s global strategic marketing and sales plan to support organizational growth, revenue objectives, and PPS priorities.
• Improve marketing and sales operations through scalable processes, standardized workflows, and clear performance metrics.
• Establish feedback loops with global customers to inform product development, marketing messaging, and sales tactics.
• Lead cross-functional teams to deliver integrated solutions for strategic accounts, including customized proposals, presentations, and post-sale engagement plans.
• Connect the dots to ensure all marketing and sales activities correlate to business strategies and outcomes.
• Ensure cohesive and consistent brand representation globally.
• Establish and maintain marketing and sales playbooks, best practices, and capability-building programs to drive consistent, scalable execution across all functions.
• Ensure sales data integrity and leverage analytics to optimize territory planning, resource allocation, and market penetration strategies.
• Develop and implement a comprehensive global marketing strategy in partnership with the Chief Growth Officer and vertical leaders to drive revenue growth across all international markets.
• Oversee global marketing operations, including partner and contractor management, sales forecasting, and reporting.
• Lead, mentor, and develop a high-performing marketing and sales organization, setting clear expectations, priorities, and performance standards.
• Manage omni-channel content strategy and creation across all platforms.
• Lead digital marketing initiatives including automation, SEO/SEM, social media, and digital advertising.
• Design and deliver sales enablement programs, including training, tools, and resources, to empower sales teams worldwide to effectively position AMPP’s products, programs, and services.
• Build and oversee marketing and sales strategies for product launches, events, membership, and industry initiatives.
• Direct the development of creative assets, visual identity, and marketing collateral to ensure consistent, high-impact brand expression across all channels.
• Uplevel AMPP’s brand identity, voice, and messaging architecture across all channels and audiences.
• Oversee key global account management activities, ensuring high-value customers receive tailored marketing and sales support.
• Create and maintain a global sales playbook, integrating best practices, messaging, objection handling, and competitive positioning for use across all regions.
• Identify, negotiate, and manage strategic marketing and international channel partnerships that expand AMPP’s global reach, brand visibility, and demand-generation opportunities.
• Monitor global revenue targets, KPIs, and performance metrics, ensuring alignment with organizational objectives.
• Represent AMPP at industry conferences, association events, partner meetings, and with global distributors to advance brand presence and strategic relationships.
• Oversee marketing technology stack including automation, CRM integrations, and analytics systems.
• Design and execute integrated demand generation campaigns that drive measurable revenue impact.
• Partner with the Growth team, Product, Events, Membership, Digital/IT, and regional sales teams to design and execute integrated go-to-market strategies that support revenue, adoption, and engagement goals.
• Develop co-marketing and joint sales initiatives with global partners to drive brand awareness and revenue growth in new markets.
• Identify new market opportunities and execute strategies to expand reach, engagement, and sales in international markets.
• Support major conferences and events with marketing and sales strategy, messaging, and lead-generation plans, including pre-, during-, and post-event follow-up approaches.
• Develop and maintain sales enablement tools (e.g., pitch decks, one-pagers, case studies, campaign toolkits) that equip teams to effectively position AMPP’s products, programs, and services.
• Establish analytics frameworks to track campaign and sales performance and ROI.
• Partner with sales leadership to develop, lead-generation campaigns, and pipeline acceleration initiatives that support sales across all product portfolios.
• Manage marketing budgets aligned with organizational priorities.
• Continuously assess industry, audience, and digital marketing trends and translate those insights into concrete changes in strategy, campaigns, channel mix, and positioning to keep AMPP competitive, relevant, and growing.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• Experience managing vendors, agencies, and external partners.
• Strong business acumen and ethical conduct.
• Ability to manage multiple initiatives simultaneously.
• Minimum 10 years of progressive marketing leadership experience.
• Strong leadership presence and influence.
• Proficient in translating complex data into actionable insights, dashboards, and executive-level reporting.
• Strong judgment, critical thinking, and strategic problem-solving skills.
• Demonstrated ability to balance creativity with analytical rigor to inform decision-making and prioritize initiatives.
• Demonstrated success leading multi-disciplinary teams.
• Strong analytical capabilities including forecasting, market segmentation analysis, digital engagement interpretation, campaign performance evaluation, and ROI modeling.
• High attention to detail and strong creative sensibility.
• Ability to prepare high-impact marketing materials, presentations, digital content, and strategic messaging.
• Ability to communicate effectively with leadership, partners, customers and stakeholders.
• Expertise in branding, digital marketing, and integrated campaigns.
• Ability to navigate ambiguity, evaluate complex cross-functional information, and develop actionable marketing strategies in dynamic and competitive markets.
• Ability to interpret marketing automation data, CRM insights, engagement metrics, and financial indicators to guide strategy and investment decisions.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance