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Director, Brand & Events
Avenue Living
Lead brand strategy, storytelling and events to drive visibility and growth.
14d ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Calgary, Alberta, Canada
Office Full-Time
Company Size
200 Employees
Service Specialisms
Property Development
Asset Management
Real Estate Investment
Property Management
Acquisitions
Sector Specialisms
Residential
Real Estate
Workforce Housing
Property Management
Asset Management
Capital Markets
Finance/Accounting
Legal
Role
What you would be doing
event logistics
media planning
brand strategy
agency management
creative direction
calendar management
- Support integration of events with broader brand and marketing campaigns.
- Manage and mentor the Senior Manager, Events, and Sales Coordinator.
- Ensure event strategies align with brand positioning, sales team needs, and business objectives.
- Partner closely with the SVP, Marketing as a trusted advisor and execution partner on brand and communications.
- Collaborate with ALAM business marketing team to align brand and events to business initiatives, such as the Annual Report, advisor communications, quarterly updates, social media presence, and ad hoc sales materials.
- Provide creative and messaging direction to the design team; ensure all assets align with brand standards.
- Build strong relationships with executives, internal stakeholders, agencies, and media partners.
- Manage agency partners across creative, media, and PR to deliver high-quality campaigns.
- Lead media planning, spend, and reporting to maximize ROI.
- Define and evolve the organization’s brand strategy in alignment with business priorities.
- Establish brand standards, messaging frameworks, and governance for consistent application.
- Evaluate and manage all event logistics from end to end.
- Act as both strategist and practitioner, originate ideas, research the market, understand our audience, craft messaging, review creative, and guide storytelling.
- Drive high-visibility brand initiatives, including thought leadership campaigns.
- Develop and manage an integrated marketing and events calendar.
What you bring
8-12 years
brand strategy
agency management
budget oversight
bachelor's
data-driven
- Experience managing direct reports and collaborating across departments.
- Data-driven and results-oriented, with the ability to measure and optimize impact on brand awareness, engagement, and pipeline.
- Experience leading high-profile initiatives, such as brand milestones, product launches, and major campaigns.
- 8 – 12 years of progressive experience in marketing with a strong focus on brand strategy, positioning, and storytelling.
- Bachelor’s degree in marketing, communications, or a related field; MBA is a plus.
- Demonstrated expertise in managing agencies, media budgets, and high-impact marketing programs.
- Strong background in vendor negotiations, agency management, and budget oversight.
- Proven record of executing brand initiatives, campaigns, and media strategies that deliver measurable business results.
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Interview process
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Company
Overview
- Founded with the vision of building long-term wealth through real estate investments.
- Specializes in the acquisition, management, and development of residential and commercial properties.
- Focused on properties that provide stable income and significant appreciation potential.
- Expert in managing diverse real estate assets, from multi-family buildings to commercial spaces.
- Dedicated to enhancing value through proactive property management and strategic improvements.
- Has a strong track record of growth, expanding its portfolio across multiple provinces in Canada.
- Known for creating communities where residents and businesses thrive, not just spaces.
- Maintains a long-term investment strategy to ensure steady returns for its stakeholders.
- Respectful and inclusive team culture
- Accountability and delivering results
- Commitment to long-term relationships
- Continuous innovation and growth
- Integrity in all business interactions
- Collaboration and teamwork
2050
Net-Zero Target
Aim to achieve net-zero carbon emissions by the year 2050, aligning with global climate goals.
- Sustainable investment approach and asset management
- Energy-efficient building upgrades
- Focus on reducing waste and water consumption
- Implementation of green building certifications
- Adoption of renewable energy solutions in operations
- Ensuring gender balance across all levels
- Encouraging the recruitment of diverse talent
- Offering focused leadership development programs for women
- Implementing dedicated mentorship and sponsorship initiatives
- Actively participating in industry diversity initiatives
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