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Senior Analytics Engineer - Paid Media
Generac
Lead analytics for paid media performance, attribution, reporting, and data integration.
7d ago
$95,000 - $120,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Pewaukee, WI
Office Full-Time
Company Size
9,239 Employees
Service Specialisms
Power Generation
Energy Storage
Backup Power Systems
Renewable Energy Solutions
Energy Management
Sector Specialisms
Industrial
Energy
Infrastructure
Buildings
Residential
Commercial
Water Resources
Heavy Civil
Role
What you would be doing
predictive modeling
dashboard development
data integration
reporting automation
performance metrics
marketing attribution
- Develop and refine performance metrics to measure and enhance business outcomes.
- Conduct ad hoc and deep-dive analyses aligned with team priorities.
- Create and deploy predictive models
- Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.
- Implement dashboards and reports to support strategic decision-making.
- Lead initiatives to enhance reporting processes and automation.
- Identify and implement workflow improvements to deliver actionable insights.
- Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.
- Develop and present benchmark reports using advanced analytics techniques.
- Work cross-functionally to analyze the impact of experimentation on marketing metrics.
- Collaborate with various teams to consolidate data from multiple sources into unified repositories.
- Manage analytics workstreams focused on media performance measurement and marketing attribution.
- Support integration of sales, operations, and consumer data to enable comprehensive analysis.
- Create and maintain dashboards to monitor strategic KPIs.
What you bring
power bi
excel
sql
python
bachelor’s
7 years
- Strong understanding of business metrics and forecasting techniques.
- Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.
- Solid knowledge of data modeling and integration techniques.
- Proven ability to collaborate effectively within a team and with cross-functional stakeholders.
- Bachelor’s degree in data science, Computer Science, Statistics, or a related field is required
- Ability to analyze large, complex datasets to identify trends and deliver actionable insights.
- Exceptional attention to detail with a commitment to accuracy and timeliness.
- Advanced proficiency in Power BI and Excel for dashboard creation and data visualization.
- Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting.
- Strong expertise in SQL and familiarity with R or Python.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
$4.3B Revenue
Annual Income
The company generates over $4.3 billion in revenue annually.
80% US Share
Backup Power Dominance
The company dominates the backup power market, holding about 80% of the US share.
- It began by engineering affordable home standby generators and built its first engine tailored for generator use.
- Its portfolio spans portable units, residential standby systems, large commercial/industrial generators, light towers, power washers, battery storage, and smart-home energy devices.
- Typical projects include outfitting homes for outage resilience, powering construction sites with mobile generators, and deploying microgrid and natural gas generator solutions for commercial clients.
- Innovations include the PWRcell home energy storage line, integration of EV charging and remote monitoring via Mobile Link and Concerto software platforms.
- Generac Gives: a commitment to being a good neighbor and corporate citizen where employees live and work.
- Focus areas include education (especially STEM for underserved youth), first responders, disaster preparedness, veterans & military families, community volunteerism, energy conservation, and clean-energy education & innovation.
- Employee-enabled giving: all full-time employees receive volunteer time off and access to small grants for charities they're involved with.
- Hyper-local impact: philanthropic focus centered on locations where facilities and employees are based.
- Powering Up Education: employees engage in STEM outreach through classrooms, learning events, and facility tours.
- Generac Volunteers: organized teams participate in activities such as food sorting, shelter refurbishment, and STEM mentoring.
- Generac Community Spirit Awards: recognizing the most active volunteers during National Volunteer Appreciation Week.
$440 M investment
Solar + Battery Initiative
The company is investing up to $440 million in a Puerto Rico solar and battery initiative to power 40,000 homes.
$50 M awarded
Clean-Energy Microgrids
Received a $50 million award from the DOE's GRIP program to implement clean-energy microgrids at approximately 100 California water-utility sites, with at least 55% located in disadvantaged communities.
55% in disadvantaged communities
Clean-Energy Microgrids
Implementing clean-energy microgrids at 100 California water-utility sites, with a focus on serving at least 55% in disadvantaged communities.
409 kW solar
Net-Zero Microgrid
Supported a net-zero microgrid at Hotel Marcel, featuring a 409 kW solar installation and 1,012 kWh storage capacity.
- Partnership with DOE on Puerto Rico solar + battery initiative (up to $440 M investment for 40,000 homes)
- Awarded $50 M (via DOE GRIP) for clean-energy microgrids at ~100 California water-utility sites, at least 55% in disadvantaged communities
- Supported microgrid at Hotel Marcel (net-zero, 409 kW solar, 1,012 kWh storage)
- Distributing zero-emissions hydrogen fuel-cell generators in North America via partnership with EODev
- Generac Mobile® lighting towers reduce fuel consumption by up to 75% vs. traditional models via hybrid/battery and LED innovation
- Net-zero target not explicitly stated in publicly available sources
- The 2023 ESG report notes ESG integration but includes no specific DEI goals or gender breakdown.
- Public materials provide no data on female/male workforce percentages, leadership gender representation, diversity recruitment, or retention metrics.
- Neither generac.com nor LinkedIn pages disclose strategic DEI targets or outcomes.
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