Qiddiya | القدية
A Saudi megaproject creating a world‑class entertainment, sports and culture destination around Riyadh.
Lead digital marketing and technology strategy for Qiddiya Investment Company.
11 days ago
Expert & Leadership (13+ years)
Full Time
Riyadh, Riyadh Region, Saudi Arabia
Office Full-Time
Company Size
1,900 Employees
Service Specialisms
Construction services
Project Management
Engineering
Architecture
Property Development
Design
Technical Services
Sector Specialisms
Entertainment
Theme Parks
Sports
Wellness
Hospitality
Real Estate
Residential
Commercial
Role
Description
tech strategy
tool integration
campaign automation
performance monitoring
trend identification
vendor management
The role will shape and execute the overall marketing technology roadmap, integrate tools, collaborate across functions, monitor performance, and drive continuous improvement while staying ahead of industry trends.
- Develop and implement a marketing technology strategy aligned with company goals.
- Lead adoption and integration of marketing tools to boost customer engagement and enable data‑driven decisions.
- Partner with cross‑functional teams to create innovative, automated digital campaigns.
- Monitor, analyze, and report on technology performance and campaign results for ongoing optimization.
- Identify emerging industry trends and recommend innovative marketing solutions.
- Manage strategic vendor and technology partner relationships for optimal tool usage.
Requirements
bachelor's
master's
7+ years
crm
automation
analytics
The ideal candidate holds a bachelor's degree (master’s preferred) in marketing, business, computer science or a related field, brings over seven years of marketing technology or digital marketing experience, and has a proven record of leading technology implementations and digital transformation.
- Hold a bachelor’s degree in Marketing, Business Administration, Computer Science or related field; master’s degree preferred.
- Possess 7+ years of experience in marketing technology, digital marketing, or related areas.
- Demonstrated success in marketing technology implementations and digital transformation initiatives.
- Strong analytical ability to interpret data and deliver actionable insights.
- Excellent communication and interpersonal skills for effective cross‑department collaboration.
- Deep knowledge of digital channels, automation platforms, CRM systems, and analytics tools.
- Creative, forward‑thinking mindset to drive marketing innovation.
Benefits
The position offers a comprehensive benefits package and expects strong analytical, communication, and innovative capabilities.
- Enjoy a comprehensive benefits package.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
$9.8B Budget
Project Investment
Total allocated funds for building the destination city.
300 Attractions
Unique Experiences
Including theme parks, sports, and cultural venues.
17M Visitors
Annual Visitor Projection
Expected visitors by 2030, showcasing global appeal.
600K Residents
Future Population
Anticipated residents once the city is fully developed.
- Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund.
- Built to blend 'play' into everyday life, creating immersive, lifelong experiences.
- Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world-class motorsports circuit.
- Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure.
- Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development.
- By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs.
- Notable features include the Middle East’s largest Six Flags park, a Formula 1-grade racetrack, and the world’s only Dragon Ball theme park.
Culture + Values
- ‘Now We Play’ purpose-driven culture using the power of play to advance society
- Collaborative care for people and environment enabling all stakeholders to flourish
- Ethical business conduct and transparency embedded in governance
- Safety culture committed to zero harm
- Local heritage celebration through accessible, affordable destination design
Environment + Sustainability
Net Zero by 2060
Carbon Emissions Target
Aiming to achieve net-zero carbon emissions by 2060 to reduce its environmental impact.
20% Energy Reduction
Energy Efficiency Goal
Committed to reducing energy consumption by 20% relative to the 2021 SEC benchmark.
100% Wastewater Reused
Water Management Initiative
Ensuring all wastewater is treated and reused for landscaping purposes.
80% EV Charging
Sustainable Transportation
Equipping 80% of parking slots with EV charging stations by 2035.
- ESG vision focused on minimizing environmental footprint under theme 'Play Right'
- 94% municipal solid waste landfill diversion by 2035
- 90% organic waste composted on-site by 2035
- Support for Saudi Green Initiative, Green Riyadh and UN SDGs
Inclusion & Diversity
40% Target
Women in Workforce
Aiming to achieve 40% female representation in the overall workforce by 2030.
30% Target
Women in Leadership
Committed to reaching 30% female representation in leadership positions by 2030.
100% Accessibility
Public Realm Accessibility
Ensuring full accessibility in public spaces for individuals with disabilities.
- Affordability programme with discounted tickets for low‑income visitors