Director, Omnichannel Marketing

Description

• Lead and mentor a team of marketing professionals across digital, content, marketing operations and analytics functions.
• Drive engagement and conversion through innovative campaigns, automation, and personalized experiences.
• Leads development and execution of the AI and automation roadmap across the department.
• Collaborate with creative teams to maintain brand standards and optimize content for each channel.
• Oversee all digital channels, including social media, email marketing, digital content and digital advertising.
• Lead the creation and distribution of compelling digital content that supports brand storytelling and demand generation.
• May manage department via multiple layers of managers OR directly supervise a staff of professional individual contributors at the senior or technical advisor level.
• Use data and insights to refine strategies, improve targeting, and enhance customer engagement.
• Decides how to achieve planned results within an organization's plans, policies, and guidelines. May set or change plans/goals within respective department or area.
• Manage marketing technology platforms (Marketing automation tools, analytics platforms, etc.) to enable efficient campaign execution.
• Own key department processes, including functional budget management.
• Collaborate with Marketing Leadership, eCommerce, Customer Experience and Analytics, and IT teams to align marketing initiatives with business goals.
• Partner with IT and vendors to ensure system integration and data integrity.
• Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives.
• Establish KPIs and dashboards to measure campaign performance and ROI.

Requirements

• Excellent leadership, communication, and project management skills.
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
• Strong understanding of social media, email marketing, SEM and content marketing best practices.
• Proven ability to manage budgets, optimize campaigns, and deliver measurable results.
• Typically requires BS/BA in a related discipline. Generally, 9+ years of experience in a related field, including several years in a management/supervisory capacity.
• Typically requires overnight travel 5% to 20% of the time.
• Expertise in omnichannel strategy, marketing automation, and marketing analytics.

Benefits

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Training + Development

Interview process

Visa Sponsorship

Security clearance