A real estate development company specializing in residential, commercial, and mixed-use projects.
Working within the in-house marketing department, this role supports the existing content
Develop content for diverse property segments lifestyle, investment, and
the design and creative teams for still ads.
Support the marketing department with copy for presentations, project invites,
Research and stay updated on cultural, real estate, and market trends to produce
ensure all copy reflects Binghatti’ s brand identity, tone, and creative direction. The
Create impactful headlines, taglines, and campaign messages in collaboration with
Assist the PR & Communications team in drafting press releases, articles,
messaging across all creative and marketing assets.
Work collaboratively with the current content team to maintain consistent
Conceptualize and write engaging video scripts tailored for UAE and international
team and collaborates closely with designers, videographers, and marketing managers to
Develop creative, high-quality copy for marketing campaigns, digital platforms,
copywriter will also assist the PR & Communications team when required, ensuring brand
commercial, aligning with Binghatti’ s tone and target audiences.
Native or fluent command of English (American or British) both written and spoken.
Strong understanding of Dubai’s real estate market and cultural landscape.
relevant and resonant content.
Bachelor’s Degree in Communications, Marketing, Journalism, or a related field.
Creative thinker with a deep understanding of cultural nuance and storytelling in
Proven experience in real estate marketing, property advertising, or within
The English Copywriter will play a key role in crafting compelling, precise, and engaging
social media, and advertising materials.
Ability to adapt tone, messaging, and writing style across multiple campaigns and
event scripts (MC scripts), WhatsApp and SMS campaigns, emailers, and internal
Familiarity with digital, social media, and multimedia content formats.
written content across Binghatti’ s marketing campaigns and communication channels.
Strong collaboration and communication skills, with the ability to work closely with
Excellent writing, editing, and proofreading skills with a keen eye for detail and
luxury and commercial real estate.