CRM Executive at Wickes in Hertfordshire, England, United Kingdom | Kablio

Role

Description

Assist in the data planning and targeting to support all email activity working with the CRM Managers, Customer Database Manager & external CRM agency
Working with the CRM Managers to define and agree the contents of weekly emails to support the business trading plan
Work cross functionally with the Digital, Brand Communications and Trade Planning teams to ensure campaigns are on brand and in line with campaign requirements
Maintenance of the weekly CRM communications calendar to support weekly marketing plan
Ensure emails follow industry policies and best practices
Responsible for the set up of online marketing codes
Ownership of building, testing and signing off email campaigns according to the CRM campaign schedule
Responsible for managing the planning, production, delivery & performance of email campaigns to support the weekly customer email programme.
Monitor and report on the effectiveness of CRM campaigns, providing recommendations for continuous improvement
Deliver campaigns on time whilst ensuring they are legally compliant (GDPR)
Responsible for briefing the CRM agency on the upcoming CRM activity including campaign creative, content, targeting and personalisation
Ensure all test variants are planned and implemented successfully in the weekly email programme as part of ongoing testing

Requirements

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

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Visa Sponsorship

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Security clearance

Information not given or found

Company

Overview

1972

Years in Operation

The company has been providing home improvement solutions since 1972.

a trusted name in the UK home improvement industry.
specializes in providing DIY products, tools, and materials for both homeowners and professionals.
known for a wide range of building materials, from timber to plumbing supplies, supporting various residential and commercial projects.
has a strong presence in the retail sector, focusing on convenience and accessible home improvement solutions.
This includes advice, online ordering, and delivery services.
has grown significantly and operates numerous locations across the UK.
evolved into a key player in the UK retail space for DIY enthusiasts and professional contractors.
offers tools, appliances, and building products tailored for both large-scale and small home improvement tasks.
stands out by serving both the DIY and professional markets effectively in a competitive industry.

Culture + Values

Customer first - we put customers at the heart of everything we do.
Accountable - we take responsibility and deliver on our promises.
Caring - we respect and support one another.
Collaboration - we work together to achieve more.
Innovation - we are always looking for ways to improve.

Environment + Sustainability

Net zero by 2050

Carbon emissions commitment

The company is committed to achieving net zero carbon emissions by 2050, reflecting a long-term sustainability goal.

Reducing carbon emissions through energy-efficient technologies and operations.
Offering a range of sustainable products, including energy-efficient appliances and eco-friendly building materials.
Working with suppliers to improve sustainability practices throughout the supply chain.
Sourcing timber products from sustainable sources (FSC certified).
Encouraging customers to make sustainable choices with clear product labeling and advice.

Inclusion & Diversity

30% Female Representation

Target for Senior Leadership

The company aims to achieve 30% female representation at senior leadership levels by 2025, focusing on improving gender balance within the organization.

Ensuring diverse representation at all levels of the company.
Implemented recruitment processes aimed at increasing diversity in all areas of the business.
Promoting equal opportunities for all employees in training, development, and career progression.
Partnering with organizations to provide opportunities for underrepresented groups in the workplace.

Articles

Design & Installation Services

Customer Services FAQs

Accessibility at Wickes (Inclusivity & Careers)

Wickes Kitchen Installation – Your trust, our installers

Company

Overview

1972

Years in Operation

The company has been providing home improvement solutions since 1972.

a trusted name in the UK home improvement industry.
specializes in providing DIY products, tools, and materials for both homeowners and professionals.
known for a wide range of building materials, from timber to plumbing supplies, supporting various residential and commercial projects.
has a strong presence in the retail sector, focusing on convenience and accessible home improvement solutions.
This includes advice, online ordering, and delivery services.
has grown significantly and operates numerous locations across the UK.
evolved into a key player in the UK retail space for DIY enthusiasts and professional contractors.
offers tools, appliances, and building products tailored for both large-scale and small home improvement tasks.
stands out by serving both the DIY and professional markets effectively in a competitive industry.

Culture + Values

Customer first - we put customers at the heart of everything we do.
Accountable - we take responsibility and deliver on our promises.
Caring - we respect and support one another.
Collaboration - we work together to achieve more.
Innovation - we are always looking for ways to improve.

Environment + Sustainability

Net zero by 2050

Carbon emissions commitment

The company is committed to achieving net zero carbon emissions by 2050, reflecting a long-term sustainability goal.

Reducing carbon emissions through energy-efficient technologies and operations.
Offering a range of sustainable products, including energy-efficient appliances and eco-friendly building materials.
Working with suppliers to improve sustainability practices throughout the supply chain.
Sourcing timber products from sustainable sources (FSC certified).
Encouraging customers to make sustainable choices with clear product labeling and advice.

Inclusion & Diversity

30% Female Representation

Target for Senior Leadership

The company aims to achieve 30% female representation at senior leadership levels by 2025, focusing on improving gender balance within the organization.

Ensuring diverse representation at all levels of the company.
Implemented recruitment processes aimed at increasing diversity in all areas of the business.
Promoting equal opportunities for all employees in training, development, and career progression.
Partnering with organizations to provide opportunities for underrepresented groups in the workplace.

Articles

Design & Installation Services

Customer Services FAQs

Accessibility at Wickes (Inclusivity & Careers)

Wickes Kitchen Installation – Your trust, our installers