Inside Sales & Marketing Manager

Overview

Generate leads, run B2B campaigns and support sales to grow EM3’s industrial energy services.

Key Responsibilities

• crm management
• lead qualification
• campaign execution
• content management
• performance metrics
• nps measurement

Tasks

Implement and track Net Promoter Score (NPS) programs to assess loyalty and gather actionable insights. Support bid and proposal development with compelling, on-brand material. Develop and execute B2B marketing campaigns aligned to business development priorities and sector opportunities. Oversee EM3’s digital presence—manage website content, LinkedIn updates, newsletters, and SEO/SEM activity. Execution & Ownership: Proactively drives initiatives from concept to delivery with accountability. Maintain consistent alignment across sales, marketing, and delivery teams to maximize campaign impact. The Inside Sales & Marketing Manager will be instrumental in driving EM3’s commercial growth by building a qualified sales pipeline, executing targeted marketing campaigns, and amplifying our presence in key markets. This hybrid role bridges inside sales execution with integrated marketing strategy, ensuring that our message resonates with the right decision-makers across defined Ideal Customer Profiles (ICPs). Maintain and adapt sales enablement assets including capability decks, case studies, landing pages, and one-pagers. Qualify inbound and outbound leads, scheduling discovery meetings for senior commercial and consulting staff. Manage content for thought leadership initiatives including blogs, webinars, and industry events. Monitor and analyse performance metrics, refining outreach approaches to maximize conversion against ICPs. Partner with delivery teams to incorporate client feedback into improved service offerings and messaging. Coordinate with external partners (design, media, copywriting) to deliver high-quality campaign collateral. Collaborate with senior leadership on market opportunity identification and go-to-market planning. Manage CRM systems (HubSpot, Salesforce, or equivalent): ensure clean lead data, track opportunities, and produce pipeline health reports. Ensure client-facing messaging reflects sector-specific challenges and pain points. Identify opportunities to strengthen client relationships, encourage repeat business, and drive referrals. Design and manage tools to measure customer satisfaction, including surveys and structured feedback loops. Translate client and project feedback into enhanced positioning, storytelling, and outreach initiatives. Working closely with consultants, service line leaders, and external partners, you will align sales enablement with marketing outputs, ensuring EM3 is positioned as a trusted advisor in energy management, engineering and sustainability services. Design and deliver structured outreach campaigns across email, LinkedIn, phone, and events to generate interest and engagement.

Requirements

• hubspot
• salesforce
• abm
• bachelor's
• 4-6 yrs
• analytical

What You Bring

Innovation & Agility: Adapts quickly to changing market dynamics and seizes emerging opportunities. Experience with Account-Based Marketing (ABM) or demand generation strategies. Customer Centric: Skilled at aligning solutions with client pain points and long-term goals. Familiarity with U.S. industrial markets. Strong analytical and data-driven mindset, capable of measuring pipeline health, campaign ROI, and lead performance. Bachelor’s Honours Degree in Business, Marketing, Engineering, or related field. Exceptional communication, copywriting, and storytelling skills, with the ability to simplify complex technical concepts for executive audiences. Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Mailchimp). Commercial Acumen: Understands business drivers, revenue models, and value propositions. Collaboration & Influence: Works effectively across functions and levels, building trust and alignment. Communication Mastery: Articulates complex messages clearly, persuasively, and consistently across channels. Self-starter with strong execution skills, commercial acumen, and the ability to thrive in a collaborative environment. Analytical Thinking: Uses data and insights to guide decisions and optimise performance. Background in consulting, engineering, sustainability, or professional services is highly desirable. 4–6 years of progressive experience in B2B inside sales, marketing, or business development. Ability to balance strategic planning with hands-on execution.

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Benefits

Competitive Salary & Benefits on offer for the successful candidate.

About Em3

-Began as a small industrial energy consultancy and quickly built a reputation for delivering impactful efficiency projects. -Clients span global manufacturing giants in industries like pharmaceuticals, food & beverage, and medical devices. -Implemented hundreds of projects worldwide, deploying data-driven engineering and ISO-certified systems. -Operates from hubs in Ireland, the UK, USA, and Europe, offering full-service energy management solutions. -Partnership with Storm Technology integrated Dynamics 365 to streamline project delivery and enhance customer insights.

Sector Specialisms