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Head, Communications ZSP
Masdar (Abu Dhabi Future Energy Company)
Lead communications strategy for Zayed Sustainability Prize globally.
8d ago
Expert & Leadership (13+ years)
Full Time
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Office Full-Time
Company Size
846 Employees
Service Specialisms
Renewable Energy
Sustainability Consulting
Energy Storage Solutions
Project Management
Engineering
Design
Technology Solutions
Construction Services
Sector Specialisms
Energy
Solar
Wind
Green Hydrogen
Clean Technology
Urban Development
Environment
Renewable Energy
Role
What you would be doing
digital platforms
media relations
social media
content development
pr campaigns
executive communications
- Ensure the Prize’s digital platforms are always equipped with latest tools and technologies while ensuring contents always up to date.
- Handle incoming media inquiries and provide accurate, timely information to press.
- Develop and oversee the Prize’s communications strategies in alignment with business priorities.
- Develop and deliver the Prize’s annual communications plans and KPIs for the unit and contribute to performance monitoring and reporting so that overall objectives are met.
- Oversee the development of news releases, fact sheets and related materials to communicate corporate information, partnerships, community activities, events, etc. and manage distribution via the PR agency and the internal media list.
- Monitor industry trends and competitor activities to ensure continuous alignment and relevance of communications strategies and plans.
- Lead and oversee digital communications plans from social media, website development, influencer engagements, etc. to maximize engagement and brand visibility
- Oversee performance measurement and ROI of PR campaigns working closely with agencies to refine and optimize campaigns to meet performance targets.
- Provide executive communications support to senior leadership, including drafting speeches, presentations, and internal messages.
- Leverage social media channels to support and amplify the organization’s communications strategy.
- Implement the communications strategy through thought leadership, media relations, content development, message creation and broader strategic communications.
- Responsible on the direction and management of digital campaigns and videos to promote new projects, announcement and drive registrations if needed.
- Responsible on the implementation of digital initiatives running on all social media such as web series, newsletters, campaigns, etc. ensuring they run effectively and have a high number of views and followers.
- Oversee social media strategies and plan to increase number of followers, engagements and impressions across all platforms.
- Oversee media training for spokespeople.
- Regularly review and recommend updates to company’s crisis communications plan to ensure timely responses to global incidents that could impact company and/or its personnel.
- Create and cultivate positive media relationships that can be leveraged to promote messaging.
- Monitor issues that could potentially impact the company/industry from a communications perspective and keep executive management informed.
- Direct content strategies, campaigns, and engagements on various social media networks such as Instagram, Facebook, twitter, YouTube, and LinkedIn.
- Lead and manage PR agencies and their activities across domestic, international and strategic communications.
- Develop and execute event specific communications plans and lead strategic communication initiatives.
What you bring
ms office
communication
project management
sustainability
10+ years
budget management
- Excellent computer literacy, with strong background in Word, Excel, PowerPoint and Outlook.
- Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
- Excellent ability to plan and organize work and prioritize projects.
- Knowledge of latest marketing trends in the industry, beyond and diverse communications media, channels as well as latest trends.
- Strong knowledge of budget management and strong problem solving and decision making skills.
- Experience in the UAE gaining strong knowledge and understanding of local rules, regulations, systems and processes related to sustainability
- Excellent time management skills and attention to detail.
- Knowledge of latest sustainability trends.
- Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
- At least 10 years of experience in senior roles in corporate communications in large and reputable organizations and a proven track record in the management of teams delivering corporate communications and content in a challenging environment or an equivalent experience
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Interview process
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People also searched
Company
Overview
2006 Founded
Year of establishment
The company was established with the goal of diversifying Abu Dhabi’s energy portfolio through renewable innovation.
51GW Clean Energy
Global energy capacity
The company has deployed 51 gigawatts of clean energy capacity across over 40 countries.
100–150GW Goal
Target capacity by 2030
The company aims to expand its clean energy capacity to between 100 and 150 gigawatts by 2030.
$1Billion Green Bonds
Funding for innovation
The company issued a $1 billion green bond to support its renewable energy projects and innovation initiatives.
- Launched as a pioneer in renewable innovation with UAE state backing.
- Built Masdar City—an eco-urban lab with solar power, autonomous electric transit, and clean-tech start-ups at its core.
- Hosts IRENA and an AI integration centre, blending urban planning, research, and clean tech in one living lab.
- Backs landmark projects like Shams 1 CSP, Iberdrola partnerships on major offshore wind farms, and the world’s first round-the-clock solar+ BESS system.
- Engages in utility-scale solar, wind, grid and community energy, energy storage, tech demonstration, and green hydrogen ventures.
- Funds innovation through acquisitions (e.g., Saeta Yield, Endesa solar assets) and global partnerships.
- Pioneering – We are champions of innovation.
- Agile – We swiftly adapt to global energy trends.
- Sustainable – We are accountable to future generations.
- Inclusive – We thrive on the diversity of our people.
101% Energy Generation
Carbon-positive building design
The NZ1 commercial building generates more energy than it consumes annually, showcasing innovative sustainable design.
30.6% CO2 Reduction
Energy efficiency achievements
Significant reduction in energy use intensity in 2023, equivalent to removing 807 gasoline vehicles from the road.
100 GW Target
Clean energy expansion
Aiming to expand global clean energy capacity to 100 GW by 2030, highlighting long-term sustainability goals.
14M t CO2 Avoided
Clean energy portfolio impact
Existing clean energy projects generate 26,700 GWh annually, significantly reducing carbon emissions.
- Operates Masdar City’s NZ1 commercial building consuming 53 % less energy than a conventional equivalent and generating 101 % of its own annual energy needs.
- Reduced potable water consumption by 18.3 % in 2023 — saving 42,901 m³ (~17 Olympic pools).
- Diverted 57 % of operational waste from landfill in 2023 — avoiding 92.4 t CO₂ emissions.
- Commitment to UAE Net Zero by 2050 target.
35%
Female Students
Proportion of female students at the Masdar Institute in 2013.
- Zero-tolerance policy on modern slavery, human trafficking, and child labour across operations and supply chain.
- Annual ethics & compliance training for all staff including supply-chain personnel.
- Supplier contracts require compliance with TAQA Group’s Business Partner Code — prohibiting forced labour and child labour.
- Modern slavery risk-based inspections conducted before and during supplier production.
- Diversity is valued and respected within workforce, per TAQA Code of Ethics.
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