Senior Marketing Specialist
Vhb
Lead complex proposals, client visibility, and pursuit strategies for an engineering firm.
12 days ago ago
Expert & Leadership (13+ years)
Full Time
Virginia Beach, VA
Hybrid
Company Size
2,600 Employees
Service Specialisms
Transportation Planning + Engineering
Land Development
Environmental
Planning + Design
Energy Solutions
Technology Solutions
Sector Specialisms
Transportation
Real Estate
Institutional
Energy
Federal Government
State Government
Local Government
Healthcare
Role
What you would be doing
proposal writing
client mapping
capture planning
graphic design
pipeline management
win themes
- Organizes and coaches technical staff on pursuit presentations. May facilitate story boarding sessions, as requested
- Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process
- Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners
- Serves as an active strategist and collaborative partner with technical staff
- Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors
- Serves as a mentor to less experienced marketing staff. Serves as a peer QA/QC of proposals
- Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist
- Assists with the development and creation of the value proposition and pre-sell pieces
- Independently writes sections that require minor editing
- Lead capture planning discussions with technical team members in advance of an active procurement
- Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed
- Works with graphic design staff to plan and produce materials. Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with the organization’s Brand
- Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written
- In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline
- Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership
- Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages
- Actively participates in Client Focus Team and/or market meetings
What you bring
ba
4-6 years
adobe suite
microsoft office
detail oriented
communication
- BA in Marketing, English, Communications, or related discipline
- 4-6 years of proposal, writing, or marketing experience in an AEC industry
- Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills
- Ability to work concurrently on multiple projects
- Excellent written and verbal communication skills
- Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred
- Best-in-class benefits, including flexible, hybrid workplace
- Opportunity to work on complex, transformational projects
- Focus on learning, development, and career growth
- Diverse and inclusive culture of collaboration and innovation
Information not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
Founded in 1979
Year Established
The company was established in Watertown, Massachusetts, marking its beginnings as a civil engineering firm.
Top ENR Rankings
Revenue-Based Rankings
The firm has achieved notable rankings in the Engineering News-Record, reflecting its reputation as a leading design and transportation firm.
April 2025 Acquisition
Coastal Engineering Expansion
VHB expanded its service offerings by acquiring a coastal-engineering boutique, enhancing its regional presence and technical capabilities.
- A small civil engineering shop serving local communities.
- Evolved into a multidisciplinary firm tackling engineering, planning, design, and environmental challenges.
- Known for managing landmark infrastructure projects—from the South Coast Rail bridges to coastal resilience plans.
- Blends transportation planning, environmental stewardship, energy solutions, and land development under one roof.
- Demonstrated impact beyond design by detecting a critical bridge defect in Providence days before emergency closure.
- Remains rooted in civil engineering but shines for its integrated solutions and hands-on role in transformative public infrastructure.
- Committed to delivering exceptional client service and building long-term relationships.
- A culture of collaboration, where diverse perspectives drive innovative solutions.
- Integrity in all interactions, with a focus on providing value to clients, communities, and colleagues.
- Fostering a supportive work environment where employees are encouraged to grow and take ownership of their career development.
- Promoting a strong work-life balance with flexible work arrangements.
- Investing in technology and systems to enhance productivity and streamline processes.
2050
Net-Zero Target
Aiming to achieve net-zero emissions by the year 2050.
- Committed to sustainability by helping clients achieve environmental goals through innovative solutions.
- Incorporates sustainable practices in operations and projects, focusing on energy efficiency, renewable energy, and reducing carbon footprints.
- Provides services in areas like sustainable infrastructure, water resources, and environmental planning.
- Focus on green building standards, with numerous LEED-certified projects.
- Supports carbon offsetting initiatives through various environmental programs.
- Dedicated to building a diverse workforce that reflects the communities served.
- Strives to create an inclusive environment where all employees feel valued and supported.
- Ongoing initiatives to increase female representation in leadership roles and technical positions.
- Regular employee training programs focused on inclusion and diversity awareness.
- Commitment to measurable progress in diversity across recruitment and retention practices.
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