IT Analytics Manager

Description

• Manages vendor relationships with hardware and software solutions and tools.
• Manages a team with focus on policy and strategy implementation.
• Establishes operational plans with measurable contribution towards the achievement of results of the area. Focus is on short-term operational plans (e.g., 1 year or less).
• Platform Ownership & Governance: Own the technical implementation, configuration, and data governance for Google Analytics (GA4), Adobe Analytics, and Quantum Metric, ensuring data accuracy, consistency, and compliance.
• Manages a small to mid-sized team consisting of experienced professionals. Leads, directs and reviews the work of team who exercise latitude and independence in their assignments.
• Typically, has hiring, firing, promotion and reward authority within own area, in accordance with manager review and approval.
• Data Integrity: Proactively monitor data streams for discrepancies, troubleshoot tracking issues with development teams, and enforce quality assurance (QA) processes to maintain the highest level of data quality.
• May lead problem management teams comprised of senior engineering resources in solving high-complexity, high-impact enterprise issues.
• Maintains organization's effectiveness and efficiency by supporting strategic plans for implementing and supporting information technologies.
• Assists with defining enterprise IT policies and procedures to ensure the protection of information assets.
• Works with senior leadership to develop team goals in line with department objectives.
• Reporting & Dashboards: Define, develop, and maintain automated, executive-level dashboards and recurring reports in tools like Tableau, Power BI, or Adobe Workspace that clearly communicate website performance and marketing ROI.
• Stakeholder Partnership: Serve as the trusted data advisor to Product Managers, Marketing Leaders, and Engineering teams, aligning measurement strategy with business objectives and providing data-driven recommendations.
• Translates and champions IT strategy to functional unit.
• Provides measurable input to new products, processes or standards in operational plans in order to implement organizational strategies.
• A/B Testing & Optimization: Partner with UX/Product teams to define hypotheses, measure the impact of A/B tests and site feature rollouts, and use data from all three platforms to create a continuous optimization roadmap
• Recruits, selects, coaches, and develops team leadership, engineering, and support staff within the IT department. Manages professional growth and development plans.
• Builds and maintains strong partnerships with IT leadership.
• Typically, does not have budget accountability, but may manage certain processes or projects within a defined budget set by management.
• Conducts performance and development reviews per HR guidelines. Takes corrective actions, including Performance Improvement Plans and terminations, when necessary.
• Experience Analytics: Leverage the session replay, heatmapping, and frustration metrics within Quantum Metric to identify customer pain points, conversion bottlenecks, and technical errors in real-time.
• Achieves financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective action within functional unit.
• Team Development: If managing a team, provide mentorship and guidance to junior analysts, prioritizing their workload and fostering a culture of curiosity and data literacy.
• Deep-Dive Analysis: Conduct rigorous analyses using advanced segmentation, funnel analysis, and attribution modeling to uncover root causes for trends in traffic, conversion rates, and revenue.
• Tagging & Tracking: Design, implement, and audit comprehensive tracking plans and tagging strategies (via Google Tag Manager or Adobe Launch) to capture all critical user interactions, conversion funnels, and business KPIs.

Requirements

• Minimum high school diploma or equivalent (GED) required.
• Exceptional analytical skills.
• Digital Experience Platforms: Strong working knowledge of Quantum Metric (or similar platforms like FullStory, Hotjar) for behavioral analytics, session replay, and identifying customer struggle.
• Typically requires a university Degree or equivalent experience and minimum 4-6 years prior relevant experience.
• Tag Management: Expert experience with enterprise Tag Management Systems (e.g., Google Tag Manager, Adobe Launch, Tealium) for implementing and managing tracking code.
• Data Storytelling: Translate highly complex technical and statistical findings into clear, concise, and compelling narratives and presentations for non-technical senior leadership.
• Good written and verbal communication skills.
• Expert Proficiency in Web Analytics Platforms: Proven, hands-on experience with configuration, administration, and analysis in Google Analytics (GA4) and Adobe Analytics.
• May require travel
• Proficiency with MS Office / MS Office 365 tools including Word, PowerPoint, Excel, Outlook, OneNote, SharePoint.
• Requires practical knowledge in leading and managing the execution of processes, projects and tactics within one area.
• Data Manipulation: Proficiency in SQL for querying and joining data from various sources (e.g., data warehouse, CRM) and advanced skills in Microsoft Excel.
• Broad understanding of business practices and operations.
• Typically has advanced knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the organization.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance