Content Marketing Associate Principal

Description

• Narrative architecture: Partner directly with Executive Leadership, Sales, Product, and Policy teams to identify and develop narrative themes that capture Via’s vision, translating complex technology and public policy concepts into compelling, accessible stories.
• Content creation: Craft the right content for the right audience through the right channel in order to maximize impact and make the best use of resources.
• Content strategy: Help define and execute Via’s global content strategy and editorial calendar including blog posts, white papers, executive-level presentations, video scripts, press releases, etc.
• Editorial guidance. Establish standards and guidelines, and mentor team members to produce high-quality content in the Via voice.
• Performance & impact: Establish key performance indicators (KPIs) for content, tying performance directly to engagement and positive sentiment.

Requirements

• A world-class writer and editor with a strong portfolio that demonstrates the ability to flex to meet the audience - creating both long-form, authoritative content (e.g., white papers, research reports, policy briefs), and short form blog posts, press releases, and scripts.
• Highly resourceful, autonomous, and capable of operating as a content leader in a dynamic, fast-paced global organization.
• An intuitive collaborator who excels at unifying stakeholders around a common content strategy, balancing global consistency with local relevance.
• Demonstrated experience translating complex data, product roadmaps, or technical/policy concepts into clear, persuasive, and interesting narratives for an executive audience.
• Expertise in SEO, content performance measurement (Google Analytics, etc.), and mapping content to the customer journey.
• Proven ability to operate strategically, influence stakeholders at all levels, and manage a multi-channel content program that drives measurable business outcomes.
• Minimum of 3+ years of progressive experience in content strategy, thought leadership, or content marketing.

Benefits

• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
• Salary Range: $85,000 - $115,000 per year
• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable

Training + Development

Interview process

Visa Sponsorship

Security clearance