Description

The Promoter Manager leads hiring, training, and coaching of marketing associates across territories, focusing on generating cost‑effective leads for the sales team. This role oversees all promoters within a designated region, requiring extensive travel and hands‑on field presence.

• Build the F2F program from the ground up with strategy, processes, staffing model, reporting, and performance standards.
• Recruit, train, and manage field representatives to ensure consistent execution, strong performance, and brand‑aligned customer interactions.
• Identify market challenges and develop solutions.
• Identify, source, and secure high‑value retail and event partnerships (big‑box stores, local retailers, community events, home shows, specialty venues).
• Develop and maintain positive relationships with business leadership, vendors, and customers.
• Design scalable event and retail activation playbooks covering booth standards, messaging, staffing guidelines, and customer experience flows.
• Lead, assist, and motivate employees to meet and exceed sales goals.
• Analyze performance data to optimize venues, shift investments, and continuously refine the F2F strategy.
• Submit all paperwork completely and accurately.
• Track and communicate all activity to Retail Operations.
• Manage event and retail budgets, including forecasting, ROI analysis, and vendor negotiations.
• Data‑driven; use analytics to drive decisions and teach managers/promoters self‑diagnosis of KPIs.
• Tech‑savvy; implement and optimize field‑marketing applications, digital lead‑generation tools, geo‑fencing, and CRM attribution.
• Collaborative – foster teamwork and expand possibilities through cohesive effort.
• Principled – do the right thing, ensuring fair, world‑class experiences for customers, employees, and partners.

Requirements

Successful candidates bring at least five years of leadership in face‑to‑face lead acquisition, experience managing large distributed teams, and a data‑driven approach to performance improvement. They possess strong talent‑management, operational, and financial skills, and are comfortable traveling and working directly in the field.

The role requires standing for extended periods and occasional lifting of up to 50 lb, as well as proficiency with Microsoft Office 365 and platforms such as ADP, Lead Perfection, and Salesforce. Work occurs in kiosks, showrooms, and various vendor locations, with travel, night, weekend, and 45‑55 hour weeks expected.

• Minimum 5 years of leadership experience in face‑to‑face lead acquisition at regional or national scope (preferred home‑improvement, solar, telco, or similar high‑ticket B2C).
• Proven track record managing large, distributed teams and delivering lead‑generation results in face‑to‑face channels.
• Talent‑management expertise with a playbook for recruiting, onboarding, and retaining high‑energy canvass, retail, and event promoters at scale.
• Strong operational mindset; build scalable processes and increase lead volume while improving efficiency.
• Excellent leadership, communication, and cross‑functional collaboration skills.
• Willingness to travel as needed to support field teams and campaigns.
• Hands‑on leader who regularly coaches and demonstrates lead generation in the field.
• Financially literate; own P&L, drive cost efficiency, and model ROI scenarios for new markets and events.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance