Fort Wayne - Assistant Event Marketing Manager

Description

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Responsible for exceeding sales lead quotas based on established KPIs.
• Assist in distributing event marketing material and equipment set up and tear down.
• Travel within the assigned territory as needed.
• Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
• Identify, schedule, and plan event calendar for a team of event marketers in assigned territory.
• Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads.
• Responsible for budgeting and staffing for identified local events.
• Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs.
• Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market.
• Track and report event metrics to evaluate performance and ROI of events.

Requirements

• 25%-50% domestic travel required.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.”
• Experience within event marketing or a related field.
• Must hold a valid driver’s license.
• Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must have reliable transportation to/from job site to perform job duties.
• Experience in home improvement event marketing.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Experience in lead generation and/or experiential marketing.
• Knowledge of current best practices and new strategies for event marketing.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Previous management position in direct-to-consumer marketing.
• Normal office environment and field office/manufacturing/construction environment.
• Experience recruiting, onboarding, and training marketing and show staff.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality.
• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• Experience with limited/single market budgeting and planning in multiple markets.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance