Senior Director - Sports Customer Experience & Commercial Strategy (SPA180) at Qiddiya | القدية in Riyadh, Riyadh, Saudi Arabia | Kablio

Role

Description

experience strategy

digital integration

business cases

partner management

marketing suites

experience design

Ensure alignment of experiential concepts with overall masterplan vision and brand positioning
Develop the Sports Business Unit Customer Experience Strategy at a portfolio and asset level aligned with the company-wide Customer Experience Framework
Lead digital and technology SMEs to develop strategies for digital and technology-driven customer experiences
Create early-stage USP experiential concepts for sports assets and masterplan districts
Identify and secure potential brand and IP partners in conjunction with the strategy team
Work with in-house departments to create a cohesive sales and marketing strategy for VIP inventory and sponsorship deals
Collaborate with finance, strategy & commercial teams to build business cases for new initiatives
Define and lead the customer experience design for all sports assets (physical and digital)
Maintain strong relationships with external agencies and partners to deliver innovative solutions
Liaise with digital teams to integrate technology-driven experiences into physical assets
Partner with design, development, and operations teams to ensure customer experience concepts are feasible and scalable
Ensure marketing and sales strategies reflect premium positioning and deliver strong ROI
Oversee the development of marketing suites or similar experiential environments to support asset promotion
Explore and evaluate commercial opportunities for sports assets and masterplan districts

Requirements

customer design

concept development

commercial strategy

digital strategy

stakeholder management

innovation

Proven experience in customer experience design, ideally within sports, entertainment, or hospitality sectors
Experience in concept development for large-scale assets or masterplan projects
Ability to balance creative vision with commercial objectives
Expertise in commercial strategy, brand partnerships, and sponsorship sales
Strong background in digital strategy, technology integration, and innovation
Excellent stakeholder management and cross-functional collaboration skills

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$9.8B Budget

Project Investment

Total allocated funds for building the destination city.

300 Attractions

Unique Experiences

Including theme parks, sports, and cultural venues.

17M Visitors

Annual Visitor Projection

Expected visitors by 2030, showcasing global appeal.

600K Residents

Future Population

Anticipated residents once the city is fully developed.

Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund.
Built to blend 'play' into everyday life, creating immersive, lifelong experiences.
Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world-class motorsports circuit.
Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure.
Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development.
By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs.
Notable features include the Middle East’s largest Six Flags park, a Formula 1-grade racetrack, and the world’s only Dragon Ball theme park.

Culture + Values

‘Now We Play’ purpose-driven culture using the power of play to advance society
Collaborative care for people and environment enabling all stakeholders to flourish
Ethical business conduct and transparency embedded in governance
Safety culture committed to zero harm
Local heritage celebration through accessible, affordable destination design

Environment + Sustainability

Net Zero by 2060

Carbon Emissions Target

Aiming to achieve net-zero carbon emissions by 2060 to reduce its environmental impact.

20% Energy Reduction

Energy Efficiency Goal

Committed to reducing energy consumption by 20% relative to the 2021 SEC benchmark.

100% Wastewater Reused

Water Management Initiative

Ensuring all wastewater is treated and reused for landscaping purposes.

80% EV Charging

Sustainable Transportation

Equipping 80% of parking slots with EV charging stations by 2035.

ESG vision focused on minimizing environmental footprint under theme 'Play Right'
94% municipal solid waste landfill diversion by 2035
90% organic waste composted on-site by 2035
Support for Saudi Green Initiative, Green Riyadh and UN SDGs

Inclusion & Diversity

40% Target

Women in Workforce

Aiming to achieve 40% female representation in the overall workforce by 2030.

30% Target

Women in Leadership

Committed to reaching 30% female representation in leadership positions by 2030.

100% Accessibility

Public Realm Accessibility

Ensuring full accessibility in public spaces for individuals with disabilities.

Affordability programme with discounted tickets for low‑income visitors

Articles

Careers at Qiddiya

About Qiddiya

Role

Description

experience strategy

digital integration

business cases

partner management

marketing suites

experience design

Ensure alignment of experiential concepts with overall masterplan vision and brand positioning
Develop the Sports Business Unit Customer Experience Strategy at a portfolio and asset level aligned with the company-wide Customer Experience Framework
Lead digital and technology SMEs to develop strategies for digital and technology-driven customer experiences
Create early-stage USP experiential concepts for sports assets and masterplan districts
Identify and secure potential brand and IP partners in conjunction with the strategy team
Work with in-house departments to create a cohesive sales and marketing strategy for VIP inventory and sponsorship deals
Collaborate with finance, strategy & commercial teams to build business cases for new initiatives
Define and lead the customer experience design for all sports assets (physical and digital)
Maintain strong relationships with external agencies and partners to deliver innovative solutions
Liaise with digital teams to integrate technology-driven experiences into physical assets
Partner with design, development, and operations teams to ensure customer experience concepts are feasible and scalable
Ensure marketing and sales strategies reflect premium positioning and deliver strong ROI
Oversee the development of marketing suites or similar experiential environments to support asset promotion
Explore and evaluate commercial opportunities for sports assets and masterplan districts

Requirements

customer design

concept development

commercial strategy

digital strategy

stakeholder management

innovation

Proven experience in customer experience design, ideally within sports, entertainment, or hospitality sectors
Experience in concept development for large-scale assets or masterplan projects
Ability to balance creative vision with commercial objectives
Expertise in commercial strategy, brand partnerships, and sponsorship sales
Strong background in digital strategy, technology integration, and innovation
Excellent stakeholder management and cross-functional collaboration skills

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$9.8B Budget

Project Investment

Total allocated funds for building the destination city.

300 Attractions

Unique Experiences

Including theme parks, sports, and cultural venues.

17M Visitors

Annual Visitor Projection

Expected visitors by 2030, showcasing global appeal.

600K Residents

Future Population

Anticipated residents once the city is fully developed.

Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund.
Built to blend 'play' into everyday life, creating immersive, lifelong experiences.
Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world-class motorsports circuit.
Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure.
Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development.
By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs.
Notable features include the Middle East’s largest Six Flags park, a Formula 1-grade racetrack, and the world’s only Dragon Ball theme park.

Culture + Values

‘Now We Play’ purpose-driven culture using the power of play to advance society
Collaborative care for people and environment enabling all stakeholders to flourish
Ethical business conduct and transparency embedded in governance
Safety culture committed to zero harm
Local heritage celebration through accessible, affordable destination design

Environment + Sustainability

Net Zero by 2060

Carbon Emissions Target

Aiming to achieve net-zero carbon emissions by 2060 to reduce its environmental impact.

20% Energy Reduction

Energy Efficiency Goal

Committed to reducing energy consumption by 20% relative to the 2021 SEC benchmark.

100% Wastewater Reused

Water Management Initiative

Ensuring all wastewater is treated and reused for landscaping purposes.

80% EV Charging

Sustainable Transportation

Equipping 80% of parking slots with EV charging stations by 2035.

ESG vision focused on minimizing environmental footprint under theme 'Play Right'
94% municipal solid waste landfill diversion by 2035
90% organic waste composted on-site by 2035
Support for Saudi Green Initiative, Green Riyadh and UN SDGs

Inclusion & Diversity

40% Target

Women in Workforce

Aiming to achieve 40% female representation in the overall workforce by 2030.

30% Target

Women in Leadership

Committed to reaching 30% female representation in leadership positions by 2030.

100% Accessibility

Public Realm Accessibility

Ensuring full accessibility in public spaces for individuals with disabilities.

Affordability programme with discounted tickets for low‑income visitors

Articles

Careers at Qiddiya

About Qiddiya