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Senior Director, GTM Strategy & Execution
Equinix
Global leader in data center and interconnection services, enabling digital transformation.
Leads GTM strategy translation into execution across sales, marketing and customer success.
6d ago
C$200,000 - C$300,000
Expert & Leadership (13+ years)
Full Time
Toronto, Ontario, Canada
Office Full-Time
Company Size
10,000 Employees
Service Specialisms
Data center colocation
Interconnection services
Smart Hands / remote support
Software-defined interconnection
Network Edge services
Equinix Metal (bare metal)
Equinix Fabric (cloud routing)
Managed services (integration & advisory)
Sector Specialisms
No specialisms available
Role
What you would be doing
strategy alignment
kpi tracking
playbook development
sales plays
execution management
transformation blueprint
Partner with GTM leaders to align upstream and downstream dependencies across strategy, systems, processes, and customer journeys
Partner with CRO LT to build and modify GTM strategy, and link that overall GTM strategy with tactical execution of programs
Champion a culture of agility, transparency, and enterprise-first thinking
Continuously improve transformation playbooks, tools, and cadences based on stakeholder feedback and external benchmarks
Design strategic solutions and transformation blueprints that align with CRO priorities and enterprise goals
Define and track GTM Transformation KPIs that measure the business impact of strategic programs (e.g., forecast accuracy, revenue acceleration, CX improvements), partnering with RevOps to ensure alignment and consistency
Support the design and activation of Sales Plays, ensuring cross-functional readiness and performance tracking
Rapidly assess GTM challenges across CRO functions and geographies
Drive disciplined execution across Sales, Marketing, and Customer Success, ensuring regional and segment alignment
Ensure traceability between CRO OKRs, enterprise programs, and transformation outcomes
Contribute to GTM Strategy & Planning, including segmentation, prioritization, and goal setting
Serve as a strategic advisor to the VP GTM Transformation and CRO LT, contributing to executive and board-level narratives
Contribute to the build-out of the GTM Transformation team of the future
Facilitate structured communications, operating reviews, and feedback loops to ensure visibility and alignment
Coach team members to strengthen strategic thinking, business acumen, and executional discipline
Partner with Enablement and GTM Ops to embed strategic initiatives into frontline rhythms
Translate strategic objectives into executable programs with clear milestones, KPIs, and delivery plans
What you bring
salesforce
analytical
strategic
executive communication
change leadership
cross-cultural
Experience in high-growth, matrixed organizations with global scope
Technology Fluency: Familiarity with GTM systems (e.g., Salesforce, quoting platforms) and how they enable strategy execution
Analytical Acumen: Comfort with data-driven decision-making and performance measurement
Strong analytical, problem-solving, and communication skills
Executive Communication: Strong written and verbal communication skills, with the ability to influence senior stakeholders and craft board-level narratives
Proven ability to translate strategy into operational execution across Sales, Marketing, and Customer Success
Operational Discipline: Skilled in program design, governance, and performance tracking across matrixed environments
Substantial / 10+ years in strategy, consulting, or GTM leadership roles, ideally in technology or data centre environments
Customer-Centric Mindset: Deep understanding of customer lifecycle and experience across Sales, Marketing, and Customer Success
Leverage analytics and insights to optimize execution and inform strategic pivots
Executive presence and stakeholder management capability
Strategic Thinking: Ability to synthesize complex data and market dynamics into actionable strategies
Collaboration & Influence: Proven ability to lead through influence, build trust, and drive alignment across functions and regions
Change Leadership: Ability to lead through ambiguity, drive transformation, and foster a culture of adaptability
Cross-Cultural Agility: Experience working across diverse geographies and cultures; sensitivity to regional nuances in GTM execution
Agility & Execution: Adapts quickly to changing priorities and drives initiatives forward with focus, speed, and accountability
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