Description

The Webmaster will manage, maintain, and optimize our company’s digital presence across our website and online platforms. The ideal candidate will have a strong background in website CMS, UX and UI, SEO, content management, and analytics—and a solid understanding of how to position our brand online to drive qualified leads, enhance customer experience, and support business growth. The Webmaster will serve as the technical and strategic owner of our web properties, ensuring our sites are fast, secure, up-to-date, and aligned with our brand and marketing goals.

• Set up and track performance using Google Analytics, Google Tag Manager, and Search Console.
• Oversee routine backups, uptime monitoring, bug fixes, DNS records, SSL certificates, and domain renewals in collaboration with IT and marketing team members
• Manage and execute SEO strategies including on-page optimization, metadata, and site structure improvements.
• Collaborate with marketing, product, and communications teams to publish and optimize content (product pages, case studies, news, etc.).
• Maintain and update company websites using CMS platform (e.g., WordPress).
• Identify opportunities to improve search visibility and lead generation.
• Conduct regular audits to identify vulnerabilities and coordinate remediation.
• Perform competitive analysis and keyword assessments.
• Support the marketing team with insights, content ideas, and engagement recommendations for social channels.
• Manage website-related vendor relationships and oversee digital development projects.
• Ensure web design, navigation, and content structure support user experience and conversion goals.
• Maintain consistency with brand standards, visuals, and messaging across all web assets.
• Work with IT and marketing team to integrate CRM, marketing automation, and analytics platforms (e.g., Personalization, Account Engagement – Pardot, Marketing Cloud Intelligence).
• Ensure compliance with accessibility (WCAG), privacy (GDPR, CCPA), and data protection standards.
• Implement tracking pixels, forms, and other lead capture tools.
• Develop and share regular reports on web traffic, conversion rates, and user behavior.
• Manage hosting environments, DNS records, SSL certificates, and domain renewals in collaboration with the web programmer.

Requirements

• Proficiency with HTML, CSS, and content management systems (WordPress preferred).
• Bachelor’s degree in computer science, marketing, communications, or related field.
• Strong understanding of SEO best practices and Google Analytics.
• 5+ years of experience managing corporate or B2B websites.
• Working knowledge of marketing automation and CRM integrations (HubSpot, Salesforce).
• Understand technology and regulatory changes that could impact site performance or compliance.
• Experience managing hosting, domains, and website security protocols.
• Basic familiarity with JavaScript, PHP, or API integrations.
• Detail-oriented with excellent troubleshooting and problem-solving skills.
• Experience in the industrial, construction, or manufacturing sector.
• Familiarity with UX/UI design principles and tools (e.g., Figma, Adobe XD).

Benefits

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

• Health and wellness programs
• Group retirement savings program
• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs

Training + Development

Interview process

Visa Sponsorship

Security clearance