Description
crm management
audience segmentation
data optimisation
performance analysis
strategy development
training support
As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.
You’ll be responsible for managing and optimising our CRM systems, ensuring data integrity, and delivering targeted communications that drive engagement, retention and conversion. You’ll work closely with the wider marketing and content teams to ensure CRM activity aligns with our brand values and commercial goals.
- Work with internal teams and external partners to troubleshoot issues and implement improvements.
- Collaborate with the Content Specialist to deliver timely, relevant and engaging email communications.
- Manage the day-to-day operation of the CRM platform (Salesforce Marketing Cloud)
- Segment audiences based on behaviour, industry, and engagement levels to support targeted campaigns.
- Maintain and optimise customer data within the CRM system, ensuring accuracy and compliance.
- Own the CRM roadmap and ensure alignment with marketing campaigns and sales initiatives.
- Provide training and support to colleagues on CRM best practices and usage.
- Analyse CRM performance metrics and provide actionable insights to improve campaign effectiveness.
- Develop and implement CRM strategies to support business objectives and customer lifecycle stages.
Requirements
html
salesforce
pardot
excel
degree
analytical
If you're passionate about sustainability, have a flair for email marketing, and want to help us engage communities around the green economy & clean energy, we'd love to hear from you!
- Excellent analytical skills with the ability to interpret data and generate insights.
- Creative freedom to develop innovative CRM campaigns & brand tone of voice, as part of a growing team
- Basic HTML coding skills
- A good understanding of personalisation and dynamic content
- Strong communication and collaboration skills – able to work cross-functionally with marketing, sales, customer service and content teams.
- Experience with email marketing, customer segmentation and campaign reporting.
- CRM certifications - Salesforce Marketing Cloud, Pardot, Salesforce
- Good understanding of Excel formulas
- Strong understanding of Salesforce Marketing Cloud and marketing automation.
- Proven experience in CRM management, ideally within a B2B environment.
- Degree in Marketing, Business, Data Analytics or a related field (or equivalent experience).
Benefits
Various company discounts (including shops, gyms, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Volunteering Day
Healthcare plan, life assurance and generous pension contribution
Cycle to work scheme, car pooling and onsite parking available
Hybrid Working
- Competitive salary and benefits package
- Collaborative and purpose-driven work environment with access to broader Green Britain Group
- Opportunity to promote renewable energy and environmental sustainability
- Professional development opportunities in digital marketing
Training + Development
Information not given or found
