Real estate investment, development, and property management across commercial, residential, and industrial sectors.
Conducts regular audits of sources, Google Analytics, and CRM reports
Evaluates leasing activity and occupancy, at the communities, and recommends improvements for increased monthly performance.
As part of the property onboarding process, and as requested, oversees and collaborates with the Digital Marketing Managers on projects related to websites and/or other digital projects; both structural and visual, including formats, imagery, copy, color and use of logos
The Area Marketing Director is responsible for collaborating with clients, Asset Managers, VP’s, Regional managers, and vendors. Using a digital marketing background, ILS’s, SEO, SEM and Yardi experience, this role serves as a service-oriented support to the Sr. and other Directors of Marketing. This role is responsible for developing and executing marketing strategies and objectives to increase leads, traffic, and resident retention for the communities within an assigned portfolio or area. The Area Marketing Director generates creative solutions and demonstrates “out-of-the-box” thinking, applies design principles to translate concepts and information into images; manages and coordinates projects, maintains integrity of project plans and budget and communicates progress and changes to team members. The Area Director of Marketing oversees an annual marketing performance budget that exceeds 200k and will make independent decisions to spend this money based on performance and community needs. The Area Director of Marketing is the support for the clients and community needs and decision making.
Works, in partnership with the Director of Marketing and vendors, on signage and digital projects for lease-up and stabilized communities
Handles client requests and projects related to digital or print projects.
Creates, implements, monitors, and modifies, the digital marketing plan for each community in the portfolio/area.
Conducts quarterly site visits for all communities in portfolio/area. Completes marketing checklists and reports of items needing attention.
Creates and manages marketing budgets to align with client’s investment goals and property’s needs
May prepare ROI and other reports for Director of Marketing, monthly, and/or to support client calls, weekly
Conducts monthly and quarterly performance calls with clients, Asset Managers and Regional Manager to address marketing needs and/or modifications needed to the approved budget
Identifies and communicates improvements for the performance of current websites. Suggests color palettes, point of interest maps, SEO, UTM codes. Works with the Digital Marketing Manager to ensure completion.
Runs Yardi or other external party reports to identify solutions to address and submits them to the client, VP, Regional and Community Managers
Flight and car travel required
Advanced knowledge of Yardi modules including Voyager and Rent Café
Experience in graphic design regarding fonts, color and balance –visual experience, as well as attributions for a visual and readable website. This is understood with experience and based on WCAG industry requirements
Knowledge of all file types and their uses
Three to five years of related marketing knowledge and a bachelor’s degree from a four- year college or university specializing in marketing or equivalent combination of education and experience
Use and understanding of Google analytics, SEO, SEM is necessary at this level
Lease-Up experience a plus
Prior marketing experience within multi-family property management required
All positions contingent on completion of successful background screen and drug test.
Experience with Adobe Acrobat
Excellent knowledge of MS Office, including Word, Excel, PowerPoint, SharePoint
Great opportunity for an experienced multi-family Marketing professional based in Sacramento, CA!
Salary is $93,000/year plus incentive bonus and car allowance.