Senior Channel Marketer

Description

• Develop and refine channel marketing plans specifically for Utility partners.
• Create training content for Utility program teams and internal sales teams.
• Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand.
• Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap
• Execute targeted lead‑gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
• Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
• Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
• Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
• Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
• Effectively consider financial implications of decisions, including assessing risk and return.
• Segment and prioritize the target vertical: IOU/muni/co‑op utilities.
• Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
• Design and implement co‑marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
• Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
• Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
• Manage and improve full funnel conversion of the demand generation and lead pass programs.
• Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
• Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.

Requirements

• Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
• Bachelor’s degree in Engineering, Marketing, Business, or related field.
• 5+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment.
• Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
• Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
• Proven track record driving incremental revenue through a multi-channel sales environment.
• Excels at simplifying technical concepts for diverse audiences.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance