Develop and refine channel marketing plans specifically for Utility partners.
Create training content for Utility program teams and internal sales teams.
Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand.
Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap
Execute targeted lead‑gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
Effectively consider financial implications of decisions, including assessing risk and return.
Segment and prioritize the target vertical: IOU/muni/co‑op utilities.
Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
Design and implement co‑marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
Manage and improve full funnel conversion of the demand generation and lead pass programs.
Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.
Requirements
utility knowledge
bachelor's
b2b marketing
project management
salesforce
revenue growth
Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
Bachelor’s degree in Engineering, Marketing, Business, or related field.
5+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment.
Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
Proven track record driving incremental revenue through a multi-channel sales environment.
Excels at simplifying technical concepts for diverse audiences.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Founded with a vision to revolutionize energy consumption, Span integrates advanced technology with everyday living.
The company develops smart energy management systems, optimizing energy use for residential and commercial spaces.
Span's solutions focus on reducing energy costs, improving grid management, and promoting sustainable energy practices.
With a blend of hardware and software, Span enables users to monitor and control their energy usage in real-time.
The company has made significant strides in the energy tech industry, gaining recognition for its cutting-edge innovations.
Typical projects include the installation of smart panels, electric vehicle chargers, and energy storage solutions.
Span's commitment to energy efficiency positions it as a leader in shaping the future of smart home and commercial energy solutions.
Culture + Values
Candor – Radical Candor: open, honest, direct feedback to find the best solution together
Work‑Life Integration – blending professional achievement with personal fulfillment
10× Techie mindset – relentless improvement, deep work, passion for pushing boundaries
Rapid Learning & Deep Work – dynamic environment enabling quick up‑skilling and focused execution
Shared Purpose – collective ownership and accountability; success through team wins
Environment + Sustainability
10m Homes
Clean Energy Goal
Targeting to electrify 10 million U.S. homes by 2030.
40% Reduction
Carbon Impact Target
Products aim for over 40% household emissions reduction.
80% Adoption
Clean Energy Stats
80% of SPAN owners use clean-energy technology.
600% Growth
Revenue Expansion
Revenue increased nearly 600% in 2022.
Developing next-generation smart panels to accelerate home decarbonization.
Aiming for gigaton-scale CO₂ avoidance in decarbonization efforts.
Inclusion & Diversity
100% coverage
Healthcare Benefits
Provides full coverage for base medical, dental, and vision premiums for employees.
24 weeks leave
Parental Leave Policy
Offers up to 24 weeks of parental leave for employees.
Embraces diversity and equal opportunity—committed to building a team representing a variety of backgrounds, perspectives, and skills.
Employee Resource Groups and monthly social events.
No public gender-ratio data or numeric DEI outcomes disclosed.