SEO Performance Specialist at Howdens in Raunds, England, United Kingdom | Kablio

Role

Description

technical seo

keyword research

seo roadmap

performance monitoring

agency management

cross‑functional seo

Maintain and deliver a technical SEO roadmap aligned with organic growth objectives.
Manage the day-to-day performance of the external SEO agency, ensuring alignment with business goals.
Conduct keyword research and guide content creation to maximise search visibility and engagement.
Lead and execute Howdens’ SEO strategy to drive organic growth, visibility, and design appointment leads.
Act as the bridge between marketing, content, analytics, product, and brand teams to embed SEO best practices across all digital activity.
Champion SEO across the organisation, promoting best practices and demonstrating the impact of SEO on business performance.
Monitor SEO performance using SEOClarity, GA4, Google Search Console, and Screaming Frog, and report key insights to senior stakeholders.
Collaborate with internal teams to align SEO with paid media, content, and merchandising strategies.
Oversee technical SEO improvements, including crawl analyses, structured data, redirects, and site optimisations.

Requirements

seoclarity

ga4

screaming frog

sitecore

python

technical seo

Proficiency with SEO tools such as SEOClarity, Google Search Console, GA4, and Screaming Frog.
Excellent communication and presentation skills, able to influence senior stakeholders.
Experience with enterprise CMS platforms (e.g., Sitecore).
Minimum 3 years’ experience managing SEO in a large eCommerce or lead-generation environment.
Proven track record of driving measurable growth in organic traffic and leads.
Experience managing external SEO agencies and leading cross-functional SEO projects.
Data analysis skills using Excel, Looker Studio, or Python.
Strong understanding of both on-page and technical SEO.
Strong analytical, problem-solving, and organisational skills.
Data-driven mindset, translating insights into actionable strategies.
Collaborative, commercially astute, and confident in championing best practices across teams.
Strategic thinker with a hands-on approach.

Benefits

25 days holiday + bank holidays with the option to buy additional days
Free onsite car parking
Competitive Pension Plan with a maximum company contribution of 12%
Cycle to work scheme
Employee Assistance Programme
Competitive salary and company bonus potential
Exceptional Reward and Recognition events
Subsidised onsite canteen
Staff Discount

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

£2.3 Billion

Annual Revenue

The company achieves consistent financial success with its revenue reaching over £2.3 billion annually.

£328 Million

Pre-Tax Profits

Annual pre-tax profits stand near £328 million, reflecting strong financial health and growth.

900 Depots

Extensive Distribution Network

The company operates over 900 depots across the UK and internationally, providing reliable service to builders and professionals.

1995

Year Founded

Established in 1995 with 14 depots, the company has grown into a major trade-only kitchen and joinery specialist.

Designs, manufactures, and stocks kitchen cabinets, joinery items, flooring, appliances, and hardware from UK sites for in-stock reliability.
Supports professional builders with locally empowered service across the UK and Europe.
Typical projects include full kitchen fits for homeowners and supplying cabinetry and hardware for builders and developers.
Expanded by launching 11 new kitchen ranges and increasing in-house production of fronts and panels in 2024.
Distinctive for its trade-only, in-stock model and large-scale manufacturing of components in Yorkshire and Cheshire.
Lamona, an integrated kitchen appliance brand launched in 2007, marks expansion into appliances.
Holds a Royal Warrant as supplier of fitted kitchens to the Queen since 2015, highlighting its reputation for quality.

Culture + Values

We do what we say, and we rely on each other to do exactly that, every single day.
Everyone at Howdens is responsible for maintaining our industry‑leading reputation.
The business should be worthwhile for all concerned – customers … suppliers … staff and their families.
Building trust within the company and with our loyal customers and suppliers.

Environment + Sustainability

42% Scope Emissions

Reduction Target

Target to reduce Scope 1 & 2 emissions by 42% by 2030, moving toward a 90% reduction by 2050 (base year 2021).

£3.5M Solar Investment

PV Solar Initiative

Investment in solar panels expected to save ~1,000 t CO₂e annually, contributing ~8% of purchased energy savings.

39T Plastic Removed

Plastic Packaging Reduction

Initiative to remove 39 tonnes of plastic packaging in 2024, saving ~110 t CO₂e.

40% HVO Target

Fleet Sustainability

Target to double HVO use to 40% by end-2025, with 15 LNG vehicles and 4 electric trucks in operation.

Net zero target date: by 2050
Zero to landfill achieved across all UK operations in 2023 and maintained in 2024
Sawdust-to-heat biomass boilers convert over 10,000 tonnes sawdust annually, supplying energy equivalent to 10,000 households
Installed waste-heat recovery saving ~600 t CO₂e/year; Power Radar meters identified ~500 t CO₂e/year savings
100% renewable grid electricity at manufacturing sites; 96% renewable energy at depots
Supplier engagement: Scope 3 is 95% of total emissions; engaged 100+ suppliers (covering ~40% of spend), >50% submitting emissions data and aligned to targets
All timber products FSC or PEFC certified; Greenwich matt kitchen frontals are 100% recyclable

Inclusion & Diversity

31 Wellbeing Representatives

Trained in 2023

Represents the number of trained wellbeing representatives supporting mental and women's health initiatives.

Partnered in 2023 with Wellbeing for Women and ANDY’s Man Club for workplace mental-health webinars
Plans in place to expand wellbeing rep network beyond initial 31
No gender‑related statistics publicly disclosed

Articles

Careers at Howdens

Sustainability at Howdens

Howdens Overview

Role

Description

technical seo

keyword research

seo roadmap

performance monitoring

agency management

cross‑functional seo

Maintain and deliver a technical SEO roadmap aligned with organic growth objectives.
Manage the day-to-day performance of the external SEO agency, ensuring alignment with business goals.
Conduct keyword research and guide content creation to maximise search visibility and engagement.
Lead and execute Howdens’ SEO strategy to drive organic growth, visibility, and design appointment leads.
Act as the bridge between marketing, content, analytics, product, and brand teams to embed SEO best practices across all digital activity.
Champion SEO across the organisation, promoting best practices and demonstrating the impact of SEO on business performance.
Monitor SEO performance using SEOClarity, GA4, Google Search Console, and Screaming Frog, and report key insights to senior stakeholders.
Collaborate with internal teams to align SEO with paid media, content, and merchandising strategies.
Oversee technical SEO improvements, including crawl analyses, structured data, redirects, and site optimisations.

Requirements

seoclarity

ga4

screaming frog

sitecore

python

technical seo

Proficiency with SEO tools such as SEOClarity, Google Search Console, GA4, and Screaming Frog.
Excellent communication and presentation skills, able to influence senior stakeholders.
Experience with enterprise CMS platforms (e.g., Sitecore).
Minimum 3 years’ experience managing SEO in a large eCommerce or lead-generation environment.
Proven track record of driving measurable growth in organic traffic and leads.
Experience managing external SEO agencies and leading cross-functional SEO projects.
Data analysis skills using Excel, Looker Studio, or Python.
Strong understanding of both on-page and technical SEO.
Strong analytical, problem-solving, and organisational skills.
Data-driven mindset, translating insights into actionable strategies.
Collaborative, commercially astute, and confident in championing best practices across teams.
Strategic thinker with a hands-on approach.

Benefits

25 days holiday + bank holidays with the option to buy additional days
Free onsite car parking
Competitive Pension Plan with a maximum company contribution of 12%
Cycle to work scheme
Employee Assistance Programme
Competitive salary and company bonus potential
Exceptional Reward and Recognition events
Subsidised onsite canteen
Staff Discount

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

£2.3 Billion

Annual Revenue

The company achieves consistent financial success with its revenue reaching over £2.3 billion annually.

£328 Million

Pre-Tax Profits

Annual pre-tax profits stand near £328 million, reflecting strong financial health and growth.

900 Depots

Extensive Distribution Network

The company operates over 900 depots across the UK and internationally, providing reliable service to builders and professionals.

1995

Year Founded

Established in 1995 with 14 depots, the company has grown into a major trade-only kitchen and joinery specialist.

Designs, manufactures, and stocks kitchen cabinets, joinery items, flooring, appliances, and hardware from UK sites for in-stock reliability.
Supports professional builders with locally empowered service across the UK and Europe.
Typical projects include full kitchen fits for homeowners and supplying cabinetry and hardware for builders and developers.
Expanded by launching 11 new kitchen ranges and increasing in-house production of fronts and panels in 2024.
Distinctive for its trade-only, in-stock model and large-scale manufacturing of components in Yorkshire and Cheshire.
Lamona, an integrated kitchen appliance brand launched in 2007, marks expansion into appliances.
Holds a Royal Warrant as supplier of fitted kitchens to the Queen since 2015, highlighting its reputation for quality.

Culture + Values

We do what we say, and we rely on each other to do exactly that, every single day.
Everyone at Howdens is responsible for maintaining our industry‑leading reputation.
The business should be worthwhile for all concerned – customers … suppliers … staff and their families.
Building trust within the company and with our loyal customers and suppliers.

Environment + Sustainability

42% Scope Emissions

Reduction Target

Target to reduce Scope 1 & 2 emissions by 42% by 2030, moving toward a 90% reduction by 2050 (base year 2021).

£3.5M Solar Investment

PV Solar Initiative

Investment in solar panels expected to save ~1,000 t CO₂e annually, contributing ~8% of purchased energy savings.

39T Plastic Removed

Plastic Packaging Reduction

Initiative to remove 39 tonnes of plastic packaging in 2024, saving ~110 t CO₂e.

40% HVO Target

Fleet Sustainability

Target to double HVO use to 40% by end-2025, with 15 LNG vehicles and 4 electric trucks in operation.

Net zero target date: by 2050
Zero to landfill achieved across all UK operations in 2023 and maintained in 2024
Sawdust-to-heat biomass boilers convert over 10,000 tonnes sawdust annually, supplying energy equivalent to 10,000 households
Installed waste-heat recovery saving ~600 t CO₂e/year; Power Radar meters identified ~500 t CO₂e/year savings
100% renewable grid electricity at manufacturing sites; 96% renewable energy at depots
Supplier engagement: Scope 3 is 95% of total emissions; engaged 100+ suppliers (covering ~40% of spend), >50% submitting emissions data and aligned to targets
All timber products FSC or PEFC certified; Greenwich matt kitchen frontals are 100% recyclable

Inclusion & Diversity

31 Wellbeing Representatives

Trained in 2023

Represents the number of trained wellbeing representatives supporting mental and women's health initiatives.

Partnered in 2023 with Wellbeing for Women and ANDY’s Man Club for workplace mental-health webinars
Plans in place to expand wellbeing rep network beyond initial 31
No gender‑related statistics publicly disclosed

Articles

Careers at Howdens

Sustainability at Howdens

Howdens Overview