Description

The specialist will design and execute a comprehensive search strategy that drives organic growth across Google and emerging AI platforms such as SGE and Perplexity. They will champion SEO and Answer Engine Optimization best practices, covering technical site architecture, Core Web Vitals, schema markup, and content structure to capture featured snippets and AI-powered answers.

In addition to strategy, the role serves as the CMS guru, responsible for all website content updates, page creation, and ensuring site integrity. Collaboration with marketing, product, and design teams will translate initiatives into high-performing, SEO-optimized pages, while A/B testing will continuously improve conversion rates.

Performance will be tracked using GA4, Google Search Console, SEMrush, Profound and other analytics tools. The specialist will build dashboards and deliver actionable insights that explain metrics and recommend next steps to marketing peers and leadership.

• Develop and execute a comprehensive search strategy for traditional and AI-driven platforms.
• Champion SEO and Answer Engine Optimization best practices, including technical architecture, Core Web Vitals, and schema markup.
• Perform keyword and prompt research, create content briefs, manage on-page/off-page initiatives, and conduct technical audits.
• Monitor AI search trends, LLM updates, and algorithm changes to maintain competitive advantage.
• Own all website content updates, page creation, and CMS management to ensure site integrity.
• Collaborate with marketing, product, and design teams to produce SEO-optimized web pages.
• Design, launch, and analyze A/B tests to improve user experience and conversion rates.
• Oversee the web content lifecycle from calendar planning to publishing and performance reporting.
• Track, analyze, and report key performance indicators using GA4, Search Console, SEMrush, and Profound.
• Build performance dashboards and deliver actionable insights to stakeholders.

Requirements

Ideal candidates have 3+ years of proven SEO, content strategy, and website management experience, deep expertise with tools such as SEMrush, Ahrefs, GA4, and a solid understanding of modern search including LLMs, SGE, and AEO. Strong project management, excellent communication, and a GA‑4 certification are preferred.

Sponsorship for employment authorization is not available for this position. Alarm.com is an Equal Opportunity Employer and collects personal information for recruitment, background checks, analytics, and compliance purposes. Recruiters and agencies are not accepted unless a prior agreement is in place.

• 3+ years experience in SEO, content strategy, and website management.
• Proficient with core SEO and analytics tools such as SEMrush, Ahrefs, GA4, and Search Console.
• Deep understanding of modern search, including LLMs, SGE, and Answer Engine Optimization.
• Proven experience managing content in a modern CMS.
• Strong project management skills in fast-paced environments.
• Excellent communication ability to explain technical concepts to non-technical stakeholders.
• Google Analytics certification (preferred).
• Experience with AI-powered content optimization tools.
• Working knowledge of HTML/CSS for troubleshooting and minor adjustments.

Benefits

Alarm.com offers a collaborative environment with high-achieving peers, immediate impact opportunities, and exposure to executives across the business. The company emphasizes a fun culture with social events, a four-day-in-office schedule, and a commitment to diversity and inclusion.

The total rewards package includes competitive pay, subsidized medical plans, an HSA with generous company contributions, 401(k) match, paid holidays, wellness time, increasing vacation, maternity and bonding leave, disability and life insurance, FSAs, and a casual dress code.

Training + Development

Interview process

Visa Sponsorship

Security clearance