Senior Brand Manager at Hga in Minneapolis, MN | USD119,900-152,700 | Kablio

Role

Description

brand guidelines

asset management

project planning

resource allocation

performance analytics

creative direction

Identify opportunities to strengthen processes, improve operational efficiency, and streamline creative workflows.
Collaborate closely with designers, photographers, and multimedia specialists, offering constructive feedback that keeps work on-tone and on-strategy.
Partner with marketing, content, and communications teams to ensure brand cohesion across campaigns, proposals, digital channels, thought leadership, and events.
Foster an inclusive, collaborative, and high-performing team culture grounded in creativity, accountability, and continuous improvement.
Provide coaching, feedback, and professional development to support individual growth and strong team performance.
Serve as an internal brand advocate - educating teams, advising on brand use, and ensuring materials align with strategic priorities.
Provide clear, actionable creative direction for brand materials, campaigns, reports, presentations, videos, and other key initiatives—ensuring alignment with brand standards and business goals.
Lead and manage a multidisciplinary creative operations team, including the visual asset manager, photography specialist, creative project manager, graphic designer, and multimedia designer.
Support the evolution and implementation of HGA’s brand strategy, visual identity, messaging, and positioning across all internal and external touchpoints.
Oversee intake, prioritization, and resourcing for strategic brand and creative projects in partnership with the Director of Brand & Communications.
Conduct performance evaluations and guide career development planning for team members.
Identify opportunities for brand innovation, improved audience engagement, and stronger expression of the firm’s strategy and point of view.
Collaborate with Digital teams on website, social media, and digital content execution to ensure brand consistency and strong audience engagement.
Monitor brand performance and gather insights from analytics, stakeholder feedback, and competitive analysis.
Develop project plans, manage budgets, track performance, and ensure work is delivered on schedule and at the highest standard.
Oversee resource planning, workload distribution, and project assignments to ensure clarity, balance, and alignment with business needs.
Advise on visual storytelling best practices and ensure all work reflects HGA’s design culture, values, and strategic point of view.
Work closely with marketing leaders across sectors and regions to align brand activities with business goals and audience insights.
Manage firmwide brand initiatives and campaigns from planning through execution, including timelines, workflows, cross-team collaboration, and quality control.
Maintain and continually improve brand guidelines, systems, templates, and asset libraries to ensure clarity, consistency, and ease of use.
Manage vendor relationships and external creative freelancers to supplement capacity and ensure consistent, high-quality output.
Continually evolve brand systems and processes to support a modern, scalable, and effective brand
Partner with Internal Communications on firmwide messaging, cultural storytelling, and internal campaigns.
Contribute hands-on support for signature, high-visibility projects such as campaign assets, presentations, thought leadership reports, and video storyboarding.

Requirements

adobe suite

microsoft office

brand management

bachelor’s degree

12+ years

strategic thinking

Ability to balance strategic thinking with hands-on execution; comfortable shifting between big-picture direction and tactical detail
Proficiency with Adobe Creative Suite and Microsoft Office; familiarity with digital asset management or content management systems is a plus
Working knowledge of visual design, photography, and/or video production sufficient to brief, evaluate, and collaborate with creative professionals
Experience managing brand systems, guidelines, and multi-channel brand execution
Curiosity, creativity, collaborative energy, and a passion for building and strengthening brands
Strong understanding of both visual and verbal brand strategy—and the ability to translate strategy into clear, actionable guidance
Ability to provide constructive creative feedback and work effectively with graphic designers, video producers, photographers, and other specialists
Demonstrated ability to lead complex projects, manage cross-functional teams, and collaborate effectively with senior stakeholders
Bachelor’s degree in marketing, communications, design, visual communications, or a related field
12+ years of experience in brand management, marketing, or integrated communications, including experience managing people or creative teams
Strong communication, relationship-building, and presentation skills

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1,200+ Professionals

Workforce Across the Nation

Over 1,200 architects, engineers, and designers collaborate nationwide from 13 offices.

60+ Years

Design Legacy

Extensive history of innovation and creating meaningful built environments.

6 Markets

Areas of Expertise

Specializes in arts & culture, healthcare, education, government, science & technology, and energy infrastructure.

6 Disciplines

multidisciplinary Approach

Combines architecture, engineering, interior, landscape, lighting, and digital practice.

Thoughtful design drove growth from a small basement operation into a national powerhouse.
Known for iconic projects such as MetroHealth’s Glick Center, Capital One Hall, and Wolf Ridge Environmental Learning Center.
Portfolio includes enduring community landmarks, modern campuses, advanced labs, and sustainable facilities.
Design narrative built on innovation, shaping meaningful built environments.

Culture + Values

Empathy is understanding and being sensitive to others’ perspectives—both internally with our colleagues and externally with our clients.
Curiosity is the root of creativity. It is about wanting to learn, exploring new ideas, and seeking knowledge.
Meaningful Work is about careful listening, tenacious problem solving, and setting ambitious goals to get to solutions that surpass the status quo.
Originality—thinking independently and creatively—is the foundation of an unexpectedly great solution.
Lasting impact: We strive to make a lasting impact for our employees, our clients, and our communities, today and tomorrow.

Environment + Sustainability

50% reduction

Carbon Emissions Target

Aims to reduce carbon emissions by 50% below 2019 levels by 2030, independent of business growth.

5,300 metric tons

CO₂ Emissions Offset

Achieved carbon neutrality in 2023 by emitting and offsetting ~5,300 metric tons of CO₂ through verified carbon offsets.

176,301 MTCO₂e

Carbon Avoidance

Reported 176,301 metric tons of CO₂ equivalent avoided across 1,156 projects between 2021 and 2023.

5 out of 13

LEED Certified Offices

Five offices are LEED Gold or Platinum certified, with nine achieving WELL Health-Safety Ratings and the remaining aiming for WELL certification by 2024.

Achieved carbon neutrality for all internal business operations by end of 2024 using third-party verified carbon offsets.
Signatory to AIA 2030 (operational carbon), SE 2050 (embodied carbon), AIA Materials Pledge, and MEP 2040 commitment—targeting net-zero embodied carbon in MEP systems by 2040.
Nine offices have WELL Health-Safety Ratings, with all remaining offices aiming for WELL certification by 2024.

Inclusion & Diversity

2.0 ILFI Just Label

Achieved the ILFI Just Label 2.0, a certification for social justice transparency in operations, employee treatment, and community investments.

900 Employee Engagement

Over 900 employees participate in the Employee-led Community Action program, focusing on civic engagement and local impact.

0 Gender-Specific Stats

No gender-specific statistics are publicly listed.

Cultivating Equity is one of the three pillars of HGA’s strategic plan.
Committed to fostering a truly equitable culture where policies, practices, and resources are aligned so all people can thrive.
Seek to attract and retain talent diverse in discipline, race, culture, gender identity, physical ability, religion, sexual orientation, and life experience.

Articles

Our Projects

Careers at HGA

Role

Description

brand guidelines

asset management

project planning

resource allocation

performance analytics

creative direction

Identify opportunities to strengthen processes, improve operational efficiency, and streamline creative workflows.
Collaborate closely with designers, photographers, and multimedia specialists, offering constructive feedback that keeps work on-tone and on-strategy.
Partner with marketing, content, and communications teams to ensure brand cohesion across campaigns, proposals, digital channels, thought leadership, and events.
Foster an inclusive, collaborative, and high-performing team culture grounded in creativity, accountability, and continuous improvement.
Provide coaching, feedback, and professional development to support individual growth and strong team performance.
Serve as an internal brand advocate - educating teams, advising on brand use, and ensuring materials align with strategic priorities.
Provide clear, actionable creative direction for brand materials, campaigns, reports, presentations, videos, and other key initiatives—ensuring alignment with brand standards and business goals.
Lead and manage a multidisciplinary creative operations team, including the visual asset manager, photography specialist, creative project manager, graphic designer, and multimedia designer.
Support the evolution and implementation of HGA’s brand strategy, visual identity, messaging, and positioning across all internal and external touchpoints.
Oversee intake, prioritization, and resourcing for strategic brand and creative projects in partnership with the Director of Brand & Communications.
Conduct performance evaluations and guide career development planning for team members.
Identify opportunities for brand innovation, improved audience engagement, and stronger expression of the firm’s strategy and point of view.
Collaborate with Digital teams on website, social media, and digital content execution to ensure brand consistency and strong audience engagement.
Monitor brand performance and gather insights from analytics, stakeholder feedback, and competitive analysis.
Develop project plans, manage budgets, track performance, and ensure work is delivered on schedule and at the highest standard.
Oversee resource planning, workload distribution, and project assignments to ensure clarity, balance, and alignment with business needs.
Advise on visual storytelling best practices and ensure all work reflects HGA’s design culture, values, and strategic point of view.
Work closely with marketing leaders across sectors and regions to align brand activities with business goals and audience insights.
Manage firmwide brand initiatives and campaigns from planning through execution, including timelines, workflows, cross-team collaboration, and quality control.
Maintain and continually improve brand guidelines, systems, templates, and asset libraries to ensure clarity, consistency, and ease of use.
Manage vendor relationships and external creative freelancers to supplement capacity and ensure consistent, high-quality output.
Continually evolve brand systems and processes to support a modern, scalable, and effective brand
Partner with Internal Communications on firmwide messaging, cultural storytelling, and internal campaigns.
Contribute hands-on support for signature, high-visibility projects such as campaign assets, presentations, thought leadership reports, and video storyboarding.

Requirements

adobe suite

microsoft office

brand management

bachelor’s degree

12+ years

strategic thinking

Ability to balance strategic thinking with hands-on execution; comfortable shifting between big-picture direction and tactical detail
Proficiency with Adobe Creative Suite and Microsoft Office; familiarity with digital asset management or content management systems is a plus
Working knowledge of visual design, photography, and/or video production sufficient to brief, evaluate, and collaborate with creative professionals
Experience managing brand systems, guidelines, and multi-channel brand execution
Curiosity, creativity, collaborative energy, and a passion for building and strengthening brands
Strong understanding of both visual and verbal brand strategy—and the ability to translate strategy into clear, actionable guidance
Ability to provide constructive creative feedback and work effectively with graphic designers, video producers, photographers, and other specialists
Demonstrated ability to lead complex projects, manage cross-functional teams, and collaborate effectively with senior stakeholders
Bachelor’s degree in marketing, communications, design, visual communications, or a related field
12+ years of experience in brand management, marketing, or integrated communications, including experience managing people or creative teams
Strong communication, relationship-building, and presentation skills

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1,200+ Professionals

Workforce Across the Nation

Over 1,200 architects, engineers, and designers collaborate nationwide from 13 offices.

60+ Years

Design Legacy

Extensive history of innovation and creating meaningful built environments.

6 Markets

Areas of Expertise

Specializes in arts & culture, healthcare, education, government, science & technology, and energy infrastructure.

6 Disciplines

multidisciplinary Approach

Combines architecture, engineering, interior, landscape, lighting, and digital practice.

Thoughtful design drove growth from a small basement operation into a national powerhouse.
Known for iconic projects such as MetroHealth’s Glick Center, Capital One Hall, and Wolf Ridge Environmental Learning Center.
Portfolio includes enduring community landmarks, modern campuses, advanced labs, and sustainable facilities.
Design narrative built on innovation, shaping meaningful built environments.

Culture + Values

Empathy is understanding and being sensitive to others’ perspectives—both internally with our colleagues and externally with our clients.
Curiosity is the root of creativity. It is about wanting to learn, exploring new ideas, and seeking knowledge.
Meaningful Work is about careful listening, tenacious problem solving, and setting ambitious goals to get to solutions that surpass the status quo.
Originality—thinking independently and creatively—is the foundation of an unexpectedly great solution.
Lasting impact: We strive to make a lasting impact for our employees, our clients, and our communities, today and tomorrow.

Environment + Sustainability

50% reduction

Carbon Emissions Target

Aims to reduce carbon emissions by 50% below 2019 levels by 2030, independent of business growth.

5,300 metric tons

CO₂ Emissions Offset

Achieved carbon neutrality in 2023 by emitting and offsetting ~5,300 metric tons of CO₂ through verified carbon offsets.

176,301 MTCO₂e

Carbon Avoidance

Reported 176,301 metric tons of CO₂ equivalent avoided across 1,156 projects between 2021 and 2023.

5 out of 13

LEED Certified Offices

Five offices are LEED Gold or Platinum certified, with nine achieving WELL Health-Safety Ratings and the remaining aiming for WELL certification by 2024.

Achieved carbon neutrality for all internal business operations by end of 2024 using third-party verified carbon offsets.
Signatory to AIA 2030 (operational carbon), SE 2050 (embodied carbon), AIA Materials Pledge, and MEP 2040 commitment—targeting net-zero embodied carbon in MEP systems by 2040.
Nine offices have WELL Health-Safety Ratings, with all remaining offices aiming for WELL certification by 2024.

Inclusion & Diversity

2.0 ILFI Just Label

Achieved the ILFI Just Label 2.0, a certification for social justice transparency in operations, employee treatment, and community investments.

900 Employee Engagement

Over 900 employees participate in the Employee-led Community Action program, focusing on civic engagement and local impact.

0 Gender-Specific Stats

No gender-specific statistics are publicly listed.

Cultivating Equity is one of the three pillars of HGA’s strategic plan.
Committed to fostering a truly equitable culture where policies, practices, and resources are aligned so all people can thrive.
Seek to attract and retain talent diverse in discipline, race, culture, gender identity, physical ability, religion, sexual orientation, and life experience.

Articles

Our Projects

Careers at HGA