I&F Decision Sci Practitioner Sr Analyst

Description

• Build regular dashboards and performance reports using GA4, Power BI, or similar tools
• Assist in synthesizing findings into simple charts, summaries, and initial insight narratives
• Conduct regular QA checks to ensure accuracy of events, parameters, and digital KPIs
• Perform tagging and tracking checks, identify data issues, and escalate inconsistencies to specialists/managers
• Contribute to ad-hoc analysis requests with clean, accurate, and well-structured data
• Assist in identifying optimization opportunities based on digital performance insights
• Support end-to-end analytics delivery: data extraction, validation, processing, and report building
• Collaborate with cross-functional teams (media, creative, CRM) to support measurement and reporting workflows
• Maintain documentation, taxonomy sheets, parameter lists, and measurement governance standards
• Analyze channel-level and campaign-level performance trends across the acquisition - conversion – retention funnel
• Stay updated on changes to analytics tools (GA4 releases, platform updates, tagging guidelines)
• Support multi-market analytics tasks by preparing datasets and updating reporting frameworks

Requirements

• Experience with CRO tools like Hotjar, Contentsquare, or session replay platforms
• Ability to build dashboards, recurring reports, and performance summaries
• Strong communication and interpersonal skills with the ability to work with senior stakeholders
• Strong proficiency in Power BI for dashboarding and reporting
• Hands-on working knowledge of Adobe Analytics / GA4 (events, parameters, explorations, funnel analysis)
• 3–5 years of experience in digital analytics, performance reporting, or marketing analytics
• Working knowledge of SQL for data extraction and manipulation
• Ability to work in fast-paced, multi-market environments with tight timelines
• Strong analytical mindset with experience handling large datasets
• High attention to detail and strong data QA discipline
• Exposure to SEO, media, CRM, or marketplace analytics
• Exposure to consumer journey analysis or funnel performance measurement
• Knowledge of QA practices, version control, and documentation standards
• Experience working with global teams and English-speaking stakeholders
• Strong interpersonal skills with the ability to communicate with senior and other levels of staff in all departments Roles and Responsibilities:
• Understanding of marketing technology ecosystems (GTM, CMPs, CRM platforms)
• Basic understanding of tagging concepts, UTMs, tracking setup, and debugging
• Certifications in Power BI / Tableau / Looker Studio and SQL

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance