Commercial Manager

Description

As Commercial Manager, you will lead the strategic growth of stand revenue and sponsorship for one of the UK’s leading events, driving both new business and account development. You’ll work on high-value sponsorships, experiential partnerships, and brand activations that elevate the event’s commercial performance and market presence. A key focus will be delivering and exceeding revenue targets through proactive sales leadership, client acquisition, and effective team management.

Working alongside the Commercial Director and collaborating closely with event, marketing, content, and operations teams, you’ll ensure every partnership is delivered to the highest standard, from first conversation through to on-site execution.

• Produce insightful post-event reports with recommendations to support future growth.
• Lead, coach, and inspire your team to achieve their goals and develop their skills.
• Work with marketing and operations teams to ensure smooth delivery and exceptional client satisfaction.
• Create compelling, tailored proposals that meet client objectives while enhancing the event’s overall offering.
• Analyse performance metrics and market trends to refine commercial strategy, pricing, and floorplans.
• Drive stand and sponsorship sales to achieve and exceed revenue targets.
• Collaborate with creative, content, and features teams to design immersive brand activations that deliver measurable impact.
• Lead by example on major accounts, managing negotiations and closing strategic, high-value deals.
• Represent the event at industry functions to build relationships, generate leads, and stay ahead of emerging trends.
• Develop and maintain a strong pipeline of exhibitors, sponsors, and partners across relevant industry sectors.

Requirements

• Strong written and verbal communication skills
• A collaborative approach, with the ability to lead, mentor, and inspire your team
• Experience in creating tailored, results-driven proposals
• Demonstrable experience growing revenues across complex, large-scale events
• Excellent sales skills, from prospecting to close, with the confidence to pitch at senior level
• Commercial awareness and the ability to identify and shape new opportunities
• Experience managing high-value clients and building long-term relationships
• A proven track record in senior exhibition and/or sponsorship sales roles

Benefits

Basic Salary: £55,000 - £60,000 (depending on experience)

OTE: £20,000 - £25,000 (uncapped)

Training + Development

Interview process

Visa Sponsorship

Security clearance