Inform a metadata strategy which enables seamless pairings of customer personas and content in a digital personalization context
Craft, propose, and execute a strategy to drive personalization decisions through headless UI components across all Deere digital experiences
Streamline and automate personalization tactic processes across all digital channels and digital marketing groups
Act as expert and coach across the global enterprise to instill best practices into our marketing organization and drive digital engagement and digital marketing effectiveness
Translate customer journeys and milestones into matrixed personalization omni-channel experiences (web, email, digital advertising)
Collaborate with Digital Activity Data Product to harden and make accessible rich descriptive analysis of your personalization efforts
Requirements
bachelors
aws
gdpr
a/b testing
headless ui
go-to-market
Bachelors degree in related field or equivalent related work experience
3 or more years of experience interpreting digital web behavioral data
An understanding of consent mechanisms and data privacy, including GDPR
Experience crafting and advancing a strategy in a complex organization
3 or more years of experience executing digital go-to-market strategies and digital customer journey planning
3 or more years of experience communicating to a diverse stakeholder group conveying complex concepts in simple customer-centric ways
5 or more years of experience in digital/software product development with a focus on customer digital applications
An understanding of headless design systems in UI components
Proven emotional and technical knowledge to achieve results in partnership with experts in engineering, architecture, UX/UI, product management, and application/MarTech management
Technical fluency to engage with Data Scientists and Software engineers to create solutions
A track record of digital optimization via A/B Tests, curated experiences, and customer-centric feature development
Conceptual fluency with Data as a Product, Amazon Web Services (AWS) ecosystem, graphical databases
Own digital abandonment reclamation efforts (Always-On) in an omni-channel context
Benefits
Highly competitive base pay and performance bonuses
Healthcare benefits with a generous company contribution in the Health Savings Account
Flexible work arrangements
Tuition assistance
Charitable contribution match
Employee Purchase Plan & numerous discount programs for personal use
Employee Assistance Programs
Fitness subsidies and on-site gyms at specific Deere locations
Adoption assistance
Savings & Retirement benefits (401K and Defined Contribution)
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
visa sponsorship is not available for this position
Security clearance
Information not given or found
Company
Overview
183 Years
Years of Innovation
years of pioneering machinery and technology solutions for agriculture, construction, and forestry.
With a legacy of innovation, John Deere pioneered the development of the self-scouring steel plow, revolutionizing farming.
Today, it continues to lead in machinery, technology, and services, helping farmers, builders, and forestry workers optimize their work.
John Deere's financial growth has been fueled by consistent investments in research, expanding its product line with cutting-edge technologies.
Key products include tractors, combines, harvesters, excavators, and loaders, all designed to maximize efficiency in their respective industries.
The company focuses on sustainable agriculture and advancing technology with GPS systems and precision agriculture tools.
John Deere’s global footprint spans across several continents, with a focus on local solutions that cater to regional agricultural and construction needs.
Noteworthy for its vast product range, John Deere integrates smart technology in machinery, such as automated driving and machine learning capabilities.
In the construction sector, John Deere has earned a reputation for durable, high-performance equipment capable of handling the toughest jobs.
Its commitment to providing high-quality, reliable machinery has made John Deere a household name in both urban and rural settings worldwide.
Culture + Values
Integrity
Quality
Commitment
Innovation
Sustainability
Customer Focus
Teamwork
Environment + Sustainability
10% Reduction
Emissions Intensity
Achieved a 10% reduction in greenhouse gas emissions intensity in 2022.
Net Zero Carbon Emissions by 2050
Developing technologies to reduce environmental impact
Expanding renewable energy use at global facilities
Offering sustainable farming solutions with low-carbon technologies
Inclusion & Diversity
25% women globally
Global Workforce Representation
Globally, women account for a quarter of the workforce across all roles.
Gender parity achieved
Salaried Roles
Equal representation of genders has been achieved in all salaried positions.
Committed to increasing women in leadership roles
Launched employee resource groups for underrepresented communities
Developed leadership programs to advance diverse talent