Field Marketing Manager at Pidilite Industries Limited in Chennai, Tamil Nadu, India | Kablio

Field Marketing Manager at Pidilite Industries Limited in Chennai, Tamil Nadu, India | Kablio

Company

Overview

₹12,337 Cr

FY24 Net Sales

The company reported significant revenue in its most recent fiscal year.

90% Market Share

Fevicol's Dominance

The iconic Fevicol brand leads the country's adhesive market.

Double‑Digit EBITDA Growth

Consistent Profits

The company has maintained strong earnings before interest, taxes, depreciation, and amortization growth.

80+ Countries

Global Presence

The company's products are exported worldwide, reflecting its international reach.

The company began as a bold venture in adhesives and grew into a chemical innovator.
Its iconic Fevicol brand became synonymous with bonding, symbolizing strength through its logo of two elephants.
The company operates through two main business arms—Branded Consumer & Bazaar, and Business‑to‑Business—serving carpenters, painters, industries, and large projects.
Its industrial arm powers sectors like construction chemicals, leather, textiles, pigments, and industrial bonding solutions.
Global expansion includes joint ventures with Italian firms like ICA and Litokol, and acquisitions such as Huntsman India.
With 68 manufacturing units in India and others abroad, the company's portfolio spans adhesives, sealants, waterproofing, pigments, and resins.
Fevicol's legacy extends into popular culture, appearing in Bollywood dialogues and becoming a cultural icon.

Culture + Values

Adherence to high ethical standards with a zero-tolerance policy for unethical behavior.
Open communication and clear expectations foster mutual trust and respect.
Act with empathy and respect by listening, learning, and maintaining sensitivity across all levels.
Prioritize the company's long-term interests and use resources responsibly.

Environment + Sustainability

47% Decrease

Energy Efficiency

Significant reduction in energy consumption intensity from FY 2018-19 to FY 2022-23.

49% Renewable

Energy Sources

Proportion of energy consumption derived from renewable sources in FY 2022-23.

1.33 KL/MT Water

Water Usage

Water withdrawal intensity measured in kiloliters per metric ton of product.

Sustainable-innovation focus: reduce plastic usage, increase recycled packaging, minimise raw-material footprint.
Operational eco-efficiency: minimise energy, water and waste intensity; maximise renewables.
Water-reuse projects: e.g. recycled 85,000 KL freshwater annually at Mahad; Vapi site cut freshwater use by 85,000 KL.

Inclusion & Diversity

2 Women

Board Diversity FY2022-23

The board of directors included two women out of 16 directors, reflecting progress toward diversity goals.

DE&I vision: build an inclusive workforce reflective of customers; respect differences in age, gender, ethnicity, ability, sexual orientation, etc.
Commitments: return‑to‑work for career‑break women; enhanced maternity/post‑maternity support; flexible timings and travel policy.
Infrastructure: inclusive amenities across offices, factories and warehouses.
Mentorship and leadership training to promote equality.
Women in manufacturing focus: active efforts (flexible work, mentorship, leadership training) to increase representation; recruitment bias mitigation.

Articles

Current Openings

Graduate Engineer & Management Trainee Program

Culture & Careers Overview