Growth Marketing Manager

Description

The Marketing Communications Manager – Growth Markets is a strategic, data‑driven marketer responsible for developing and executing integrated marketing communication strategies with our dealers across Caterpillar’s Building Construction Product group in global growth markets. Based in Dubai, the role leads marketing experts for Africa, the Middle East, India and China, and also owns growth marketing plans for Southeast Asia, with the primary goal of driving top‑of‑funnel growth, new customer acquisition, and customer retention.

• Oversee growth marketing planning and execution efforts across Africa, Middle East, India and China, addressing customer pain points across all channels to create demand and drive new customer acquisition.
• Manage regional marketing consultants to develop lead generation and retention (nurture) initiatives across markets.
• Develop and implement marketing communications, lead generation, and nurture plans for Southeast Asia.
• Analyze market research and identify customer insights to ensure the right messaging strategy for target segments.
• Manage omnichannel lead management programs to promote Caterpillar’s small and compact equipment, technology, and services.
• Gather, analyse, and report information on industry, customer, and competitive activities as well as marketing structure and trends.
• Align with Global Marketing Director and Regional Sales Directors to develop and monitor metrics that measure and improve marketing effectiveness in each region.
• Collaborate with other Caterpillar marketing leaders and regional business units to align with the enterprise strategy and resources.

Requirements

The role requires deep knowledge of customer purchase drivers and pain points across growth regions, collaborative techniques, creative thinking, effective communication, relationship management, strategic thinking, vendor management, and promotion and marketing communications. These competencies enable the manager to design and implement marketing plans that resonate with target segments and align with the enterprise strategy.

Ideal candidates bring at least ten years of experience in relevant B2B roles, preferably within dealer‑based business models such as construction equipment, automotive, or heavy machinery. Strong digital marketing skills—including paid media, social media strategy, and omnichannel principles—along with familiarity with CRM and marketing automation tools, are essential. Experience in market research and translating insights into actionable strategies is also required.

The position may require up to 30 % travel across growth markets. Caterpillar is an equal‑opportunity employer that values integrity, excellence, teamwork, commitment, and sustainability, offering professional growth opportunities, leadership programs, and a diverse, supportive culture.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance