Public Relations Manager

Description

• Develop and execute a proactive PR strategy aligned with business objectives
• Collaborate with marketing and partner teams to develop co-branded opportunities, interviews, and partnerships with influential voices.
• Collaborate with external PR agencies, freelancers, or partners as needed.
• Strategically position key executives as industry authorities and trusted voices on relevant topics.
• Secure and manage executive interviews, op-eds, bylined articles, and speaking opportunities.
• Draft and distribute press releases, bylines and additional content types
• Cultivate relationships with key journalists, editors, influencers, and media outlets
• Engage with followers, respond to comments/messages, and foster community interaction.
• Manage award submissions, thought leadership programs, and speaking opportunities.
• Adhere to internal processes for PR and social content approvals, workflows, and publishing.
• Partner with internal stakeholders to prepare executives for media engagements, including briefing docs and talking points.
• Monitor social conversations, trends, and competitor activity to keep content timely and relevant
• Monitor news cycles and identify opportunities for reactive media engagement and executive commentary.
• Build long-term, value-driven relationships that amplify our brand narrative in key digital and social ecosystems.
• Secure and manage media placements, interviews, and bylined articles in relevant outlets.
• Own and execute the North American social media strategy across key platforms
• Manage content calendar and ensure integration with broader marketing campaigns
• Plan and create engaging, on-brand content, including posts, stories, graphics, videos, and copy
• Track and report on key metrics (engagement, reach, growth) and optimize based on performance.
• Develop and refine executive messaging, bios, thought leadership pieces, and speaker profiles.
• Manage and track media coverage, preparing regular reports and insights for leadership.
• Identify and engage with industry influencers, analysts, and content creators (beyond traditional media) who shape industry conversations.
• Work closely with marketing, content, design, and executive teams to ensure messaging consistency

Requirements

• Excellent writing, editing, and storytelling skills across multiple formats.
• Experience managing corporate or brand social media accounts, ideally in a B2B or B2C environment.
• Comfortable working in fast-paced environments and managing multiple priorities.
• Proven ability to secure media coverage and grow social media engagement.
• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Experience working within a highly-matrixed environment
• Basic understanding of media monitoring (e.g., Cision, Meltwater) and social analytics tools.
• 4–6 years of experience in PR, social media, or communications roles.
• Strong understanding of social media platforms, tools (e.g., Hootsuite, Sprout Social), and best practices.

Benefits

• Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
• Further your professional development and growth with our generous Tuition Reimbursement offerings
• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
• Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
• Invest in our competitive 401k plan and help set you up for your future
• Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit

Training + Development

Interview process

Visa Sponsorship

Security clearance