Associate Digital Analytics Specialist

Description

• Facilitate integration: you'll coordinate closely with Engineering teams to guide the seamless and accurate integration of tracking across web and product environments—this is a partnership where you provide the data requirements.
• Maintain data standards: You'll work to ensure event naming, metadata structure, and data formats align with our existing data ecosystem (e.g., Segment, Google Analytics, data warehouse), leveraging our documentation and collaborating with peers.
• Manage key tools: you'll oversee the implementation and maintenance of tracking using essential platforms like Segment and Google Tag Manager. We value an eagerness to dive in and master these tools.
• Contribute to tracking plans: You'll help drive the high-level definition of tracking plans for new product features, marketing campaigns, and web experiences, learning to connect business goals to clear data requirements.
• Be the translator: You'll collaborate with Product, Marketing, and Engineering to convert business needs into clear, actionable tracking specifications, acting as the key link between strategy and technical execution.

Requirements

• Collaborative mindset: you've worked with diverse teams (Product, Marketing, Engineering) and are adept at translating data requirements into concrete steps for implementation. Your ability to communicate clearly is a huge asset.
• Foundation in digital data: you are familiar with web analytics, digital tracking, or marketing data, ideally from previous experience with SaaS or e-commerce.
• Understanding user journeys: you grasp the concepts of user identification (anonymous vs. known users), conversion tracking models, and how to define channel attribution.
• MarTech exposure: you have basic knowledge of marketing platforms such as Google Ads, Meta Business Manager, LinkedIn Ads, etc., and are familiar with cookies and user consent concepts. Bonus if you have worked with a Consent Management Platform (CMP) such as OneTrust in the past!
• Familiarity with the stack: you are eager to master tools like Tag Management Systems and key analytics platforms like Google Analytics, Amplitude, and Segment.
• Experience tracking impact: you have experience with implementing tracking for marketing performance, including conversions, impressions, and custom events, ensuring the data captured aligns with business outcomes.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance