Description
shelf management
sales planning
account acquisition
promotions
material installation
training
To drive market share and revenue growth for our lubricant brands within the B2C & retail channel across the UAE. This involves acquiring and managing key retail accounts (auto parts stores, service centers), ensuring perfect in-store execution, and implementing local marketing initiatives to "pull" products through to the end consumer.
- Ensure optimal product visibility through effective shelf management, rack placement, and branding at retail points.
- Develop and execute channel-specific sales plans to penetrate assigned territories.
- Identify, prospect, and onboard new retail outlets, multi-brand car service centers, quick lube shops, and automotive parts distributors.
- Plan and execute local promotional activities
- Distribute and install marketing materials (posters, banners, wobblers, dummy packs).
- Conduct product knowledge training for counter staff and mechanics at retail locations to influence recommendation at the point of sale.
- Build strong relationships with store owners, managers, and mechanics to become their preferred lubricant supplier.
- Conduct regular business reviews with accounts to track performance and identify growth opportunities.
- Ensure adequate stock levels at retail points
- Achieve and exceed monthly/quarterly sales targets for volumes and value.
- Negotiate supply agreements, pricing, and promotional contracts with key accounts.
- Serve as the primary contact for a portfolio of B2C accounts, ensuring high satisfaction and preventing churn.
Requirements
automotive
b2c
3-5 years
bachelor's
uae license
retail sales
Non-negotiable: Prior experience in the automotive aftermarket– preferably with lubricants, batteries, tires, or auto parts.
Experience: Minimum of 3-5 years of proven B2C / retail sales experience in the UAE market.
Education: Bachelor’s degree in Business Administration, Marketing, or a related field.
Candidates with relevant UAE automotive B2C sales experience are strongly encouraged to apply. Please submit your CV highlighting your specific achievements in retail channel development and sales target attainment.
Licenses: Valid UAE driver's license is a must
Benefits
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Training + Development
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