Hawthorne Residential Partners
Seasoned multifamily management experts delivering lease‑up, repositioning and renovation services.
10 days ago
Junior (1-3 years), Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Wilmington, North Carolina, United States
Hybrid
Company Size
1,500 Employees
Service Specialisms
Sector Specialisms
Description
social media
content creation
event activation
pr campaigns
brand consistency
metrics analysis
The Regional Brand Specialist is a dynamic, travel‑based marketing role that strengthens Hawthorne’s brand presence by leading public relations, media coordination, outreach marketing, local partnerships, social‑media strategy, content creation, and event activations to support leasing, retention, and community engagement.
In this position you will be responsible for increasing brand awareness and market exposure, managing public‑relations efforts, cultivating local partnerships, executing social‑media campaigns, and ensuring brand consistency across all communications and materials.
- Drive brand awareness in local markets through strategic campaigns, PR, and partnerships.
- Create and distribute press releases, blogs, and newsletters highlighting community achievements.
- Build and manage relationships with local businesses, influencers, and organizations to expand Hawthorne’s Partner Network.
- Develop and execute social media strategies and produce photo, video, and written content for community and brand channels.
- Track and analyze performance metrics to refine outreach and engagement tactics.
- Plan and execute on‑site events, resident activities, and grand openings that reinforce brand values.
- Support corporate events and conferences with targeted marketing promotions.
- Maintain brand consistency by providing templates, resources, and training to field teams.
- Audit and refresh community marketing materials, including move‑in gifts and celebration kits.
Requirements
marketing
3+ years
multifamily
communication
travel
driver's license
The role requires at least three years of marketing experience, preferably in multifamily, real estate, or hospitality, strong written and visual communication skills, the ability to manage multiple priorities, travel regularly (up to 75% of the time), and a creative, detail‑oriented mindset.
Reporting directly to the Sr. Director of Brand Strategy, you will travel extensively, must have a reliable insured vehicle and a valid driver’s license, and be able to meet physical demands such as lifting up to 60 lb; the position is exempt and includes supervisory responsibilities.
- Required: 3+ years marketing experience, preferably in multifamily or hospitality; strong written and visual communication; ability to manage multiple priorities and travel up to 75%; creative storytelling and detail‑oriented.
Benefits
Training + Development
Interview process
Visa Sponsorship
Security clearance
- pre-employment psychological and basic skills exam required
- drug test and background check required
Overview
$8B+
Assets Under Management
Oversees a portfolio valued at over $8 billion, reflecting significant investment and management scale.
60,000+ units
Unit Count
Manages over 60,000 residential units across a diverse portfolio, showcasing extensive property holdings.
#1 Ranking
Online Reputation
Repeatedly ranked #1 nationally for online reputation among NMHC Top 50 managers, highlighting strong customer satisfaction.
2009
Year Founded
Established in 2009 by three long-time colleagues, laying the foundation for Sun Belt apartment innovation.
- They’ve grown into a fully integrated multifamily investment, management, and development firm.
- With a portfolio spanning 275+ properties.
- Typically, they pivot older communities into high-performing assets through aggressive marketing, thoughtful development, and strategic renovations.
- Headquartered in Greensboro, NC, their reach extends through the Southeast and Texas, managing properties in over 110 cities.
- A signature of their story: a Scottish Terrier mascot named Hawthorne, symbolizing loyalty and community spirit—seen in murals, keychains, and pet-friendly events.
- Their vertically integrated model—spanning investment management, property management, and construction—enables seamless control over every project phase.
Culture + Values
- We deliver quality and excellence in everything we do.
- We work together as a team to achieve our goals.
- We value strong communication and transparency.
- We are committed to innovation and continuous improvement.
- We build strong relationships with residents, employees, and partners.
Environment + Sustainability
Net Zero by 2050
Carbon Emission Target
The company is committed to achieving net zero carbon emissions by 2050 through various sustainability initiatives.
- Ongoing efforts to reduce energy consumption across properties.
- Investment in sustainable building practices and green certifications.
- Focus on water conservation initiatives across all properties.
- Partnering with vendors and suppliers who share sustainability values.
Inclusion & Diversity
- Focused on creating a welcoming and inclusive environment for all employees.
- Promoting equal opportunity in recruitment and career advancement.
- Committed to building a workforce reflective of the communities we serve.