Director, St Augustin Cabinetry

Managing People

The Director, Saint Augustin Cabinetry, will be responsible for the brand strategy and product development of a branded family of products within Fortified Products. This position will be directly responsible for ensuring product success and increased profitability across the brand’s product portfolio. This position will define and drive the growth strategy and market implementation for the brand, this includes effective planning, development, marketing, and commercialization of multiple product lines within the market.

Lead Global Change in the Way People Build and Live

Managing Customer Focus

• Creates the brand strategy and associated product category messaging, assuring cohesiveness to the Fortress Building Products brand strategy.
• Directs team to work with product development to successfully develop and launch new products and enhancements in alignment with the product plan.
• Summarizes and communicates business results for the associated product category leveraging analytics and sales data, customer feedback, and other data with accountability for business results.
• Monitors competitive product developments and drives competitive benchmarking activities.
• Build cross-functional relationships with key stakeholders critical to the delivery of the product portfolio.
• Responsible for strategic vision and planning that should be communicated through the creation and execution of a strategic plan that will assure a profitable growth path for the business unit.
• Owns the brand and associated product portfolio.
• Evaluates promotional plans to ensure they are consistent with product strategy, convey a relevant message, and provide sufficient return-on-investment (ROI).
• Establish product price positioning and set pricing guidelines by utilizing market research data, reviewing production and sales costs, and anticipating volume.
• Set and monitor Marketing and Product Management direction while overseeing Sales, Inside Sales, and Customer Service activity.
• Owns the revenue and gross margin dollars for the brand.
• Owns product marketing strategy and demand creation for the brand and associated product lines.
• Owns development of the 1-year product plan and road map for the brand’s product portfolio. Works with President, Fortified Brands on development of a 3-year product plan and road map. Reviews and updates annually.
• Works with Marketing team to develop strategies and tactics for successful marketing of products, including new product launches and repositioning of current products.
• Provide operational and sales leadership to guide the team through a tactical execution of the plan.
• Closely monitors each associated product line to ensure the product delivers value to target customers, achieves portfolio objectives, brand positioning, and channel segmentation/differentiation goals.

The Director, Saint Augustin Cabinetry, must possess a thorough understanding of the competitive landscape and be an expert on the product, competition, and positioning. This role will need to have a strong insight into who our customers are, how they buy, and their key buying criteria. The Director, Saint Augustine Cabinetry, must possess a high mechanical aptitude, a strategic vision for growth, and the drive to make that vision a reality.

Business Acumen.

Strategic Thinking

Problem Solving

• Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences.
• Excellent written, verbal, and presentation communication skills.
• Collaborative, team-oriented, and skilled at working effectively with cross functional teams in a decentralized matrix environment.
• Experience with developing competitive analysis and price benchmarking.
• Capable of establishing credibility with sales team, end user customers, and partners.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive leadership.
• Bachelor’s degree in marketing, business, or related field required. MBA preferred.
• Subject matter expert/industry experience in cabinetry or similar building products.
• A forward-thinker with a solid understanding of how to formulate short and long-term business strategies.
• Strong problem-solving and critical thinking skills with a willingness to roll up your sleeves to get the job done.
• Demonstrated experience bringing new products to market and in successful demand creation.
• Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with Lean, AGILE, or other product development methodologies.
• Up to 20% travel.
• Minimum of 2 years in a direct management role.
• Minimum of 10 years in product management and/or marketing roles.

Performance Coaching