DIGITAL MARKETING STRATEGIST
Carter Machinery
Strategic digital marketing advisor shaping multi‑channel campaigns and infrastructure.
4 days ago ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Mechanicsville, VA
Office Full-Time
Company Size
1,000 Employees
Service Specialisms
Construction services
Equipment rental
Equipment sales
Parts and maintenance
Power systems
Project Management
Engineering
Consulting
Sector Specialisms
Construction
Industrial
Marine
Energy
Utilities
Mining
Heavy Civil
Agriculture
Role
What you would be doing
digital strategy
digital infrastructure
attribution
performance monitoring
segmentation
digital architecture
- Architect integrated multi-channel digital strategies across paid search, paid social, native + 2nd party web placements, and on-site activation
- Advise on digital infrastructure, automation, personalization, and evolving AI-driven experiences
- Collaborate closely with marketing, analytics, and sales teams to ensure attribution, measurement, and ROI clarity
- Monitor campaign performance and proactively recommend optimizations and pivots
- Guide audience segmentation, channel selection, messaging hierarchy, and funnel strategy for campaign plans
- Influence roadmap for future-state digital architecture, including AI, dynamic content, and next-gen customer experience
- Serve as the lead digital strategist and advisor to Program Managers (line-of-business campaign owners)
What you bring
pardot
ga4
salesforce
sql
tableau
powerbi
- Experience with Pardot, GA4, Salesforce, or marketing automation platforms
- Awareness of modern digital trends, AI-driven search, privacy shifts, dynamic content, personalization
- Experience guiding channel mix strategy, funnel sequencing, and audience targeting
- Exposure to dealer, franchise, or manufacturer-partner marketing models
- Ability to communicate confidently as a trusted advisor to marketing and business stakeholders
- Strategic mindset, able to see around the corner and lead Carter forward
- Strong understanding of paid media ecosystems, SEM, paid social, native/partner placements, and campaign optimization
- Familiarity with SQL, Tableau, or PowerBI (even at a basic practitioner level)
- 7+ years of experience in digital marketing strategy, digital consulting, or performance media5–
- Health, dental and vision insurance.
- Paid time off.
- Tuition reimbursement.
- Discounts: cellular phone service, computers, tooling, cars and trucks.
- Life and disability insurance.
- 401(k), $0.75 to $1.25 match up to 6%.
- Employee referral bonus program.
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
Since 1952
Year Established
Providing reliable and efficient heavy equipment solutions.
- A leading dealer for Caterpillar machinery, offering sales, rental, service, and parts.
- Known for strong customer support in various major infrastructure projects.
- Services extend across energy, utilities, transportation, and industrial operations.
- Operates from multiple locations across the U.S., providing a robust network of service and support.
- State-of-the-art technology integration with an extensive machinery fleet.
- Played a key role in several high-profile projects, demonstrating expertise in heavy civil and infrastructure development.
- Integrity – Our moral character guides our actions.
- Commitment – We do what we say we will do.
- Excellence – We believe in the unlimited ability to improve.
- Teamwork – We harness our combined strengths as individuals.
Trees Saved
3,655 Trees
Saved by using 100% recycled cardboard shipping boxes from October 2019 to August 2024.
CO₂ Emissions Reduced
215 Tons Prevented
Prevented CO₂ emissions through the use of 100% recycled cardboard shipping boxes from October 2019 to August 2024.
Scope 1 & 2 Emissions Reduced
26% Reduction
Achieved a 26% reduction in Scope 1 and Scope 2 greenhouse gas emissions since 2019 through energy-efficient measures and renewable energy credits.
Supplier Engagement
77% of Vendors
77% of purchased-goods vendors by spend have set science-based targets to reduce emissions by 2027.
- Designs and operates facilities to minimize environmental impact, yield life-cycle economic benefits, and pursue LEED® certification.
- Conserves energy, minimizes greenhouse gas emissions, reduces pollution and harmful materials, and enhances indoor environments for health and productivity.
- Targets Net Zero in direct operations by 2040.
- Diverts 67% of operational waste from landfill; pursuing 80% landfill diversion by 2025.
- Increased recycled-content plastic packaging by 31% since 2022; aiming for a 50% reduction of virgin plastic packaging by 2030.
- Reduced styles requiring additional water wash by 62% since 2019 via water usage reduction strategy.
Mar 3-9
Celebration Dates
Celebrates Women in Construction Week, recognizing female employees in various roles with thank-you cards and Amazon gift cards.
- Committed to building a workforce that includes DEI initiatives in recruitment, hiring, compensation, benefits, training, promotions, transfers, and terminations.
- Fosters a culture encouraging success by hiring, developing, and retaining diverse employees who share Carter’s values.
- Ensures differences are valued and everyone has equal opportunity to succeed in a safe environment where employees feel they can bring their authentic selves.
- No public gender diversity statistics (e.g., percentage of women) found.
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