Marketing Automation and Engagement Specialist

Description

• Create and automate content workflows, such as post scheduling, nurture sequences, and triggered campaigns that improve engagement and conversion.
• Maintain brand consistency across channels while tailoring content for engagement and audience behavior.
• Assist with SEO and content optimization, including keyword tagging, metadata updates, and publishing blog or landing page content.
• Monitor analytics and campaign metrics (social, email, and web) to identify trends, insights, and opportunities for performance improvement.
• Support email and nurture marketing execution, including building templates, testing content, managing audience segmentation, and ensuring deliverability.
• Manage and optimize social media programs, including scheduling, engagement, performance tracking, and community interaction across channels (LinkedIn, Facebook, Instagram, etc.).
• Support marketing technology operations, including marketing automation tools, CRM integrations, and reporting dashboards.
• Stay current on emerging social tools, platform updates, and automation trends, bringing forward recommendations for process and engagement improvements.
• Collaborate closely with the Senior Marketing Operations Lead, designer, and developer to implement campaigns efficiently and accurately.

Requirements

• Excellent writing and communication skills with an eye for detail and tone consistency
• Hands-on experience with social scheduling and automation platforms (e.g., HubSpot, Hootsuite, Sprout Social, or similar)
• Proactive, organized, and comfortable working in a fast-paced, cross-functional environment
• Bachelor’s degree in Marketing, Communications, or related field
• Familiarity with email marketing tools, CRM systems, and basic automation workflows (HubSpot, Salesforce Marketing Cloud, Marketo, or similar)
• Strong analytical skills with the ability to translate data into insights
• Proven ability to manage social channels and drive measurable engagement
• Basic understanding of SEO and web content management (WordPress or similar CMS)
• 3–5 years of experience in digital marketing, social media, or marketing operations

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance