A Saudi megaproject creating a world‑class entertainment, sports and culture destination around Riyadh.
Lead CX design for multi-modal public transport, integrating strategy, ops, and design.
6 days ago ago
Expert & Leadership (13+ years)
Full Time
Riyadh, Riyadh, Saudi Arabia
Office Full-Time
Company Size
1,900 Employees
Service Specialisms
Construction services
Project Management
Engineering
Architecture
Property Development
Design
Technical Services
Sector Specialisms
Entertainment
Theme Parks
Sports
Wellness
Hospitality
Real Estate
Residential
Commercial
Role
Description
customer advocacy
goal alignment
service planning
journey design
kpi development
customer research
Represent the voice of the customer in cross-departmental planning forums
Align customer experience goals with strategic transport plans and capital projects
Support service planning and network design through the development of customer requirements
Lead the design and continuous improvement of the end-to-end customer journey across all transport touchpoints.
Lead the development of CX performance frameworks, KPIs, and investment plans
Manage and conduct customer research studies, gather and analyse data to develop customer insights.
Requirements
10+ years
public transport
bachelor's
master's
customer research
project coordination
10+ years in customer experience design; Public Transport experience highly regarded; GCC experience highly regarded
Bachelor's degree required, with a preference for a Master's in industrial design, interior design, graphic design, design management, anthropology, ethnography or psychology, or other social sciences
Experience conducting customer research, analyzing data, and generating actionable insights
Strong background in project coordination, performance evaluation, and stakeholder management.
Skilled in designing and improving end-to-end customer journeys across multiple touchpoints
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
$9.8B Budget
Project Investment
Total allocated funds for building the destination city.
300 Attractions
Unique Experiences
Including theme parks, sports, and cultural venues.
17M Visitors
Annual Visitor Projection
Expected visitors by 2030, showcasing global appeal.
600K Residents
Future Population
Anticipated residents once the city is fully developed.
Rising southwest of Riyadh, it is backed by Saudi Arabia’s Public Investment Fund.
Built to blend 'play' into everyday life, creating immersive, lifelong experiences.
Development is unfolding in phases, with Phase 1 including various projects and attractions such as Six Flags, Aquarabia, and a world-class motorsports circuit.
Beyond thrill parks, it is establishing vibrant sports, arts, and cultural districts, plus residential and community infrastructure.
Key sector expertise spans entertainment, tourism, infrastructure, sports, and cultural development.
By 2030, it is projected to host millions of visitors annually and offer hundreds of thousands of jobs.
Notable features include the Middle East’s largest Six Flags park, a Formula 1-grade racetrack, and the world’s only Dragon Ball theme park.
Culture + Values
‘Now We Play’ purpose-driven culture using the power of play to advance society
Collaborative care for people and environment enabling all stakeholders to flourish
Ethical business conduct and transparency embedded in governance
Safety culture committed to zero harm
Local heritage celebration through accessible, affordable destination design
Environment + Sustainability
Net Zero by 2060
Carbon Emissions Target
Aiming to achieve net-zero carbon emissions by 2060 to reduce its environmental impact.
20% Energy Reduction
Energy Efficiency Goal
Committed to reducing energy consumption by 20% relative to the 2021 SEC benchmark.
100% Wastewater Reused
Water Management Initiative
Ensuring all wastewater is treated and reused for landscaping purposes.
80% EV Charging
Sustainable Transportation
Equipping 80% of parking slots with EV charging stations by 2035.
ESG vision focused on minimizing environmental footprint under theme 'Play Right'
94% municipal solid waste landfill diversion by 2035
90% organic waste composted on-site by 2035
Support for Saudi Green Initiative, Green Riyadh and UN SDGs
Inclusion & Diversity
40% Target
Women in Workforce
Aiming to achieve 40% female representation in the overall workforce by 2030.
30% Target
Women in Leadership
Committed to reaching 30% female representation in leadership positions by 2030.
100% Accessibility
Public Realm Accessibility
Ensuring full accessibility in public spaces for individuals with disabilities.
Affordability programme with discounted tickets for low‑income visitors