Marketing & Customer Engagement Manager
Ferrovial
Lead data-driven marketing strategy and customer engagement for toll projects
3 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Dallas
Field
Company Size
25,501 Employees
Service Specialisms
Highways
Airports
Construction
Energy Infrastructure
Mobility Infrastructure
Sector Specialisms
Industrial
Energy
Infrastructure
Buildings
Residential
Commercial
Water Resources
Heavy Civil
Role
What you would be doing
website updates
campaign analysis
customer analytics
promotion strategy
agency management
data marketing
- Monitor and update contents for the companies’ website
- Continuously improve upon strategy and company goals by monitoring campaign results, analyzing key metrics and presenting analysis to leadership
- Develop promotional materials including marketing collateral and print copies
- Work with the Revenue Management Department to identify strategies around promotions, discounts, loyalty programs, etc. in order to increase Managed Lanes Usage
- Coordinate with Corporate Affairs department in the implementation of the media plan
- Design, implement, and facilitate the marketing and customer education plan for the projects
- The employee is frequently required to stand, walk, drive and sit for long periods of time
- Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies
- Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better informed business decisions aimed at maximizing revenue.
- Develop a base knowledge of customer spending trends and segmentation and create targeted marketing campaigns based on the analysis.
- Edit materials according to specific market or customer requirements
- Understand and manage marketing spend and adhere to a budget
- Responsible for the strategic planning and management of the data driven marketing strategy while ensuring a consistent brand message and quality. Develop roadmap for email campaigns, promotions, social media, and customer acquisition.
- Coordinate marketing efforts with other stakeholders (NCTCOG, TxDOT, NTTA, etc.)
- Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable business opportunities
- Create insights out of customer trends
What you bring
bachelor's
data visualization
project management
business analysis
10+ years
creativity
- Bachelor’s degree in marketing analytics or strategic communications
- Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
- Ability to professionally communicate with other department heads and leverage them to coordinate with the marketing efforts
- Detail-oriented with the ability to manage projects from inception through execution
- The employee must be able to individually lift and/or move up to 50 lbs.
- Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
- Displays imagination and originality in their work; consistently raises new ideas; questions the status quo
- 10+ years of full-time, organizational experience that includes consumer insights and analytic data modeling, complex financial and consumer-facing marketing analyses, related business planning, and supporting system integration
- Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
€9.1B
Annual Revenues
The company reported approximately €9.1 billion in revenues in 2024.
€29.6B
Market Cap
The company maintained around €29.6 billion in market capitalization in 2024.
- Founded in 1952 by Rafael del Pino, the company began as a railway construction firm in Spain and evolved into a global infrastructure powerhouse.
- Its business model centers on four integrated divisions—Toll Roads, Airports, Construction and Energy—allowing end-to-end project delivery across the asset lifecycle.
- It operates iconic transport projects like the 407 ETR toll road in Canada and the JFK New Terminal One airport concession, expected to open in 2026.
- Construction efforts include landmark works such as Madrid’s Terminal 4, the Guggenheim Museum Bilbao, and major metro and highway systems.
- In energy, the firm develops and operates renewable projects—solar, wind, transmission lines—and emerging tech like vertiports and hydrogen.
- Flagship assets include managed airports in the UK (Heathrow, Glasgow, Aberdeen, Southampton) and major U.S. highways such as LBJ Express in Dallas.
- Its history is marked by strategic asset rotation, like divesting mature stakes in Heathrow and reinvesting in growth-oriented concessions.
- Integrity
- Innovation
- Sustainability
- Excellence
- Respect
2050
Net Zero Target
Aim to achieve net-zero emissions by the year 2050.
- Reduction of Scope 1, 2, and 3 emissions
- Integration of circular economy principles
- Investment in renewable energy
- Committed to reducing carbon footprint in operations
- Sustainable infrastructure development
50% Female Representation
Leadership Diversity Target
Aiming for gender parity in senior management roles by 2025.
- Gender balance in leadership positions
- Training programs focused on inclusive leadership
- Workplace equality initiatives
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