Marketing Research & Insights Manager at Lutron Electronics in New York, NY | USD160,000-185,000 | Kablio

Role

Description

a/b testing

competitive benchmarking

trend tracking

customer journey

customer research

persona development

Enable targeted campaign strategies and tailored messaging. and decision-making roles to inform targeted marketing and product strategies.
Deliver actionable recommendations to influence business, product, and marketing strategies. Track emerging trends in smart building technologies, energy efficiency, daylighting, and automation to anticipate shifts in customer demand and regulatory landscape.
Map the full customer journey from specification to installation and post-sale engagement.
Identify friction points and partner with internal teams to improve customer experience and retention.
Monitor competitors, pricing models, and emerging technologies across lighting, shading and smart control systems.
Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas. Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels.
Develop detailed customer personas and audience segments based on project type and building application.
Conduct in-depth competitive benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities.

Requirements

power bi

tableau

salesforce

hubspot

mba

10+ years

Demonstrated track record in customer research, insights, and strategic marketing
Established analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar
Deep understanding of the construction project lifecycle and specification process
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA preferred)
Experience collaborating with product, sales, and engineering teams in a matrixed environment.
10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Late 1950s

Founded

The company was established in the late 1950s by physicist Joel Spira.

$1B Revenue

Annual Revenue

The company generates over $1 billion in annual revenue, reflecting strong market presence.

15,000 Patents

Patented Devices

Over 15,000 patented devices have been developed and deployed worldwide.

Pioneered the first solid-state dimmer and reshaped how people control light.
Privately held and headquartered in Coopersburg, PA, the company has grown from a small lab to a global leader in lighting control systems.
Serve iconic residential and commercial projects—from cozy homes to large complexes like the New York Times Building and Lincoln Financial Field.
Offer integrated lighting, motorized shading, and control solutions, deployed across homes, offices, hotels, hospitals, and schools.
Notable innovations include the first mass-market electronic dimmer, fluorescent ballast controls, and combined light-and-shade systems.
Systems often include wireless and wired platforms tailored for specific environments—like HomeWorks QS for residences and Quantum for large buildings.

Culture + Values

Welcoming culture built on respect, fairness, and collaboration.
Empowered to give their best and achieve success.
Engaging everyone’s ideas and viewpoints is fundamental to our shared accomplishments.
Drive for excellence and innovation.
Committed to collaboration and drawing on diverse strengths.
Tight-knit community with lifelong friendships and shared interests.

Environment + Sustainability

10 billion kWh

Annual Electricity Savings

Products save nearly 10 billion kWh of electricity per year through energy-efficient designs.

60%/20%

Energy Use Reduction

Energy-saving products reduce lighting energy use by up to 60% and HVAC by 20%, significantly lowering energy consumption.

105%

Net Positive Energy

On-site renewable systems designed to supply 105% of net annual energy use, achieving net-positive energy status.

LEED Gold

Sustainability Certification

Costa Rica facility achieved LEED Gold certification in 2022, with a focus on zero-waste-to-landfill practices.

Many shade fabrics are UL Greenguard Gold certified to reduce VOCs.
RoHS-compliant components avoid harmful materials ('Red List' avoidance).
Advocacy recognized by USGBC NCR 2020 Community Leadership Award for energy-saving codes and policies.

Inclusion & Diversity

Grade A

Diversity Ranking

Ranked with an 'A' grade for diversity according to Comparably.

Top 10%

Company Standing

Ranked in the top 10% of similar-sized companies for diversity initiatives by Comparably.

50%

H1B Visa Success Rate

Granted 50% of H1B visa applications in 2019.

“Committed to developing and nurturing a diverse and inclusive community.”
Belief that “engaging everyone’s ideas and viewpoints is a cornerstone of our success.”
Diversity initiatives help fulfill the company’s mission.
H1B visa stats (2019): 4 applications, 2 withdrawn.
No publicly disclosed gender ratio or percentage metrics available.

Articles

Lutron Careers

Lutron Products

Lutron News

Role

Description

a/b testing

competitive benchmarking

trend tracking

customer journey

customer research

persona development

Enable targeted campaign strategies and tailored messaging. and decision-making roles to inform targeted marketing and product strategies.
Deliver actionable recommendations to influence business, product, and marketing strategies. Track emerging trends in smart building technologies, energy efficiency, daylighting, and automation to anticipate shifts in customer demand and regulatory landscape.
Map the full customer journey from specification to installation and post-sale engagement.
Identify friction points and partner with internal teams to improve customer experience and retention.
Monitor competitors, pricing models, and emerging technologies across lighting, shading and smart control systems.
Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas. Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels.
Develop detailed customer personas and audience segments based on project type and building application.
Conduct in-depth competitive benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities.

Requirements

power bi

tableau

salesforce

hubspot

mba

10+ years

Demonstrated track record in customer research, insights, and strategic marketing
Established analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar
Deep understanding of the construction project lifecycle and specification process
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA preferred)
Experience collaborating with product, sales, and engineering teams in a matrixed environment.
10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Late 1950s

Founded

The company was established in the late 1950s by physicist Joel Spira.

$1B Revenue

Annual Revenue

The company generates over $1 billion in annual revenue, reflecting strong market presence.

15,000 Patents

Patented Devices

Over 15,000 patented devices have been developed and deployed worldwide.

Pioneered the first solid-state dimmer and reshaped how people control light.
Privately held and headquartered in Coopersburg, PA, the company has grown from a small lab to a global leader in lighting control systems.
Serve iconic residential and commercial projects—from cozy homes to large complexes like the New York Times Building and Lincoln Financial Field.
Offer integrated lighting, motorized shading, and control solutions, deployed across homes, offices, hotels, hospitals, and schools.
Notable innovations include the first mass-market electronic dimmer, fluorescent ballast controls, and combined light-and-shade systems.
Systems often include wireless and wired platforms tailored for specific environments—like HomeWorks QS for residences and Quantum for large buildings.

Culture + Values

Welcoming culture built on respect, fairness, and collaboration.
Empowered to give their best and achieve success.
Engaging everyone’s ideas and viewpoints is fundamental to our shared accomplishments.
Drive for excellence and innovation.
Committed to collaboration and drawing on diverse strengths.
Tight-knit community with lifelong friendships and shared interests.

Environment + Sustainability

10 billion kWh

Annual Electricity Savings

Products save nearly 10 billion kWh of electricity per year through energy-efficient designs.

60%/20%

Energy Use Reduction

Energy-saving products reduce lighting energy use by up to 60% and HVAC by 20%, significantly lowering energy consumption.

105%

Net Positive Energy

On-site renewable systems designed to supply 105% of net annual energy use, achieving net-positive energy status.

LEED Gold

Sustainability Certification

Costa Rica facility achieved LEED Gold certification in 2022, with a focus on zero-waste-to-landfill practices.

Many shade fabrics are UL Greenguard Gold certified to reduce VOCs.
RoHS-compliant components avoid harmful materials ('Red List' avoidance).
Advocacy recognized by USGBC NCR 2020 Community Leadership Award for energy-saving codes and policies.

Inclusion & Diversity

Grade A

Diversity Ranking

Ranked with an 'A' grade for diversity according to Comparably.

Top 10%

Company Standing

Ranked in the top 10% of similar-sized companies for diversity initiatives by Comparably.

50%

H1B Visa Success Rate

Granted 50% of H1B visa applications in 2019.

“Committed to developing and nurturing a diverse and inclusive community.”
Belief that “engaging everyone’s ideas and viewpoints is a cornerstone of our success.”
Diversity initiatives help fulfill the company’s mission.
H1B visa stats (2019): 4 applications, 2 withdrawn.
No publicly disclosed gender ratio or percentage metrics available.

Articles

Lutron Careers

Lutron Products

Lutron News