A real estate development company specializing in residential, commercial, and mixed-use projects.
Working within the in-house marketing department, this role supports the existing content
ensure all copy reflects Binghatti’s brand identity, tone, and creative direction. The
Develop content for diverse property segments lifestyle, investment, and
the design and creative teams for still ads.
Support the marketing department with copy for presentations, project invites,
Research and stay updated on cultural, real estate, and market trends to produce
Create impactful headlines, taglines, and campaign messages in collaboration with
Assist the PR & Communications team in drafting press releases, articles,
messaging across all creative and marketing assets.
Work collaboratively with the current content team to maintain consistent
Conceptualize and write engaging video scripts tailored for UAE and international
team and collaborates closely with designers, videographers, and marketing managers to
Develop creative, high-quality copy for marketing campaigns, digital platforms,
copywriter will also assist the PR & Communications team when required, ensuring brand
commercial, aligning with Binghatti’s tone and target audiences.
written content across Binghatti’s marketing campaigns and communication channels.
Strong understanding of Dubai’s real estate market and cultural landscape.
relevant and resonant content.
Bachelor’s Degree in Communications, Marketing, Journalism, or a related field.
Creative thinker with a deep understanding of cultural nuance and storytelling in
Proven experience in real estate marketing, property advertising, or within
social media, and advertising materials.
Ability to adapt tone, messaging, and writing style across multiple campaigns and
event scripts (MC scripts), WhatsApp and SMS campaigns, emailers, and internal
The Arabic Copywriter will play a key role in crafting compelling, precise, and engaging
Familiarity with digital, social media, and multimedia content formats.
Strong collaboration and communication skills, with the ability to work closely with
Excellent writing, editing, and proofreading skills with a keen eye for detail and
Native or fluent command of Arabic and English both written and spoken.
luxury and commercial real estate.