Content & Campaign Specialist

Description

The Content and Campaign Manager is responsible for leading the development and execution of content strategies and marketing campaigns that enhance NDT Global’s brand visibility and market positioning. This role will oversee the creation, distribution, and management of high-quality, engaging content across multiple channels, supporting both external promotional initiatives and internal stakeholder needs. Collaborating closely with teams including Communications, People & Culture, Product Management, and Sales, the Content and Campaign Manager will ensure consistent messaging aligned with our corporate identity and brand strategy—encompassing design, communication, and culture. A key focus will be transforming technical information and thought leadership into compelling visual and written assets that inform, engage, and convert. Through innovative campaign management, this role will help maximize audience reach, elevate brand awareness, and directly support business growth by influencing the sales funnel.

• Prepare and present campaign reports with actionable insights and recommendations to inform strategic decisions while monitoring campaign effectiveness and introduce new approaches to pivot.
• Uphold and enforce brand integrity across all campaigns and content, ensuring alignment with NDT Global’s corporate identity, design standards, and communication style.
• Create a wide range of compelling content assets for various platforms including (but not limited to) websites, social media, PowerPoint presentations, videos, and sales enablement materials.
• Oversee the entire content creation lifecycle, from ideation and development to production and publication, ensuring consistent quality and messaging.
• Develop and execute integrated campaign strategies in coordination with Sales, Product Management, and other internal stakeholders that drive awareness, engagement, and conversion.
• Produce and edit high-quality video content and graphics, optimized for both user engagement and search engine visibility.
• Translate complex technical information and thought leadership into engaging, visually compelling content that resonates with target audiences.

Requirements

• Experience in the development, execution, and management of integrated marketing campaigns.
• Strong understanding of digital marketing channels and concepts, including digital marketing and social media
• Experience working in a global and cross-cultural environment is preferred.
• Strong analytical skills with the ability to interpret campaign metrics, generate reports, and optimize strategies for improved performance.
• A background in professional services or B2B organizations is preferred.
• Familiarity with SEO best practices principles is preferred.
• Intermediate skills in videography and/or video editing
• Experience using Marketing Automation Platforms (I.e. HubSpot) is an asset.
• Proficient experience with graphic design tools (e.g., Adobe Creative Suite, Canva), and a strong eye for visual storytelling.
• A bachelor's degree from a university or technical college in Marketing, Design, Communication, or related field is required
• Minimum 5+ years of experience in marketing content creation, or related field, with proven ability to produce high-quality and engaging content.
• Advanced knowledge of graphic design (I.e. Adobe Creative Suite and/or Canva)
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines without compromising quality.
• Intermediate understanding of Microsoft Office (Word, Excel, Power Point, and Outlook)

Benefits

• Flexible working environment
• Attractive compensation system
• Great long-term career prospects and development opportunities

Training + Development

Interview process

Visa Sponsorship

Security clearance