CRM Campaign Manager

You’ll get under the skin of our customer journey and product, supercharge our existing communications, and launch automated lifecycle programs that are both innovative and impactful. You'll embed booking growth and app-first thinking across every customer touchpoint, extend our CRM influence with bold, innovative ideas, and champion a test-and-learn mindset that delivers smarter segmentation, standout creative, and transformative results. Working closely with our Marketing, Product, Engineering, and Data teams, you’ll have the freedom to create customer-first campaigns that truly shape engagement and growth at scale.

• Experience driving app audience growth and lifecycle optimisation.
• Comfortable with weekly reporting, performance analysis, and data-led decision-making.
• Proven track record in multi-channel campaigns (email, SMS, push, in-app) and automated lifecycle flows.
• Experience in a CRM role with both strategic and technical expertise.
• Work with a cutting-edge martech stack and best-in-class tools like Braze.
• Deep knowledge of Braze (or similar CRM platforms like Salesforce or Optimove).
• Strong HTML, CSS, Liquid logic, and SQL skills to build personalised, responsive campaigns.
• Passion and curiosity - able to “become the customer” and craft journeys that connect.

London based – hybrid working – 3-4 days a week onsite

• The chance to own and shape CRM strategy at a household name brand.