Ruby

Turning underused city buildings into sleek, compact hotels and workspaces.

Balances upscale comfort with no

frills efficiency—think cosy beds, powerful showers, self

check

ins.

Repurposed bathhouse in Vienna kicked off rapid expansion across 13 European cities.

Hands

on automation and modular designs keep operating costs low.

Drawing interest from IHG for its novel urban

micro model.

Personal touches like rooftop bars, local

story decor, in

corridor coffee stations, and community

oriented layouts.

Workspace concept transforms historic buildings into creative, caffeine

fuelled environments with hot desks and meeting rooms.

Project highlights include a former bathhouse in Vienna, a converted cinema in Zurich, and a literary

themed bar in London.

Reimagines city spaces, blending hospitality and workspace through adaptive reuse and modular builds.

Joy

Courage

Individuality

Community

Responsibility

Uncomplicated comfort instead of formalities

Inspiring people instead of beautiful facades

Soul and character instead of glossy surfaces

Lean: not having to pay for anything you don't need or want

Energy efficiency through modular planning, centralisation and automation

Plastic banned from properties; emphasis on large‑volume, reusable and recyclable amenities

Reuse of existing buildings and furnishings rather than new manufacture

Locally sourced sustainable suppliers, with most food products being organic