

(priority setting) Flagship developments—Aljada, Masaar and Nasma—span tens of billions AED and blend housing, retail, education, parks and leisure.
It has launched iconic schemes in Dubai too, including branded residences with W, Armani and Anantara partners.
It delivers schools, hospitals, residential complexes and headquarters, joining master‑planning with real‑estate delivery.
Its Central Business District will offer grade‑A office space, smart technology & green corridors—a novel urban node.
Innovative thinking is at the heart of our approach.
We act with integrity in all of our dealings.
We champion excellence in everything we do.
We believe in creating sustainable communities for future generations.
We value collaboration and teamwork as a core principle.