Zoomlion Middle East

Born in 1992 in China, it swiftly grew from crafting concrete pumps to a global machinery powerhouse.

Its expansion into the Middle East led to localized hubs in the UAE, Oman and soon Qatar and Kuwait.

Major contracts span mega‑projects like NEOM’s The Line in Saudi Arabia and oil‑field operations.

Its portfolio spans earth‑moving equipment – cranes, excavators, pumps – built for regional industries.

Despite its Chinese origins, it tailored products like all‑terrain ZRT850 and ZRT900V‑1 cranes for local needs.

Unusually, it integrates sales, service, exhibitions, storage and spare parts into cohesive regional hubs.

SINCERE, CEASELESS, LARGE, SUBSTANTIAL, FAR‑REACHING & LONG‑ENDURING

Ultra honesty

Moral character and capability

Being fair, equal and open

Courtesy, truth, probity and humility

Heart of appreciation, humility, beneficence, selflessness and improvement

Study, think, hardworking, diligence, austerity and encourage

Social prestige, culture contain, organization union, all around control, team improvement, self innovation and brand leadership

Loyalty, truth, humility, fortitude, open‑mind, self‑discipline, encourage and improvement

Tolerance, Sharing, Responsibility